HexaGroup’s marketing consultants, user interface experts and technical team worked with click2try staff to launch a community portal with strong e-commerce capabilities in February, 2009. Branding deliverables included an innovative logo, impactful creative design, and engaging site copy. Technical implementation required interface functionality of the Web 2.0 application, e-commerce workflow, and CSS programming. Finally, HexaGroup developed, implemented, and continues to manage an aggressive online marketing strategy that includes:
- Search engine optimization
- Pay-per-click management
- Social media optimization
- Affiliate marketing
- E-mail campaigns
- Web analytics
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