While Open Source software is of interest to many potential users, the challenges typically associated with downloads, installation and configuration are often too daunting for non-technical types. Committed to making Open Source software accessible and usable to as many people as possible, click2try envisioned a community site where members simply “click to try” any featured Open Source software application—for free. Subscriptions were made available to members who desire more service features and continual access to applications they choose.

The market for any software application includes a variety of users. click2try needed a site that would appeal to three main target audiences:

• Business professionals
• IT professionals
• Open Source software developers

In addition, click2try wanted to bridge the technical gap between developers and users by building a community. Interacting through the site’s forum, members could collaborate and help each other get the most out of Open Source technology.

HexaGroup’s marketing consultants, user interface experts and technical team worked with click2try staff to launch a community portal with strong e-commerce capabilities in February, 2009. Branding deliverables included an innovative logo, impactful creative design, and engaging site copy. Technical implementation required interface functionality of the Web 2.0 application, e-commerce workflow, and CSS programming. Finally, HexaGroup developed, implemented, and continues to manage an aggressive online marketing strategy that includes:

• Search engine optimization
• Pay-per-click management
• Social media optimization
• Affiliate marketing
• E-mail campaigns
• Web analytics

The results speak for themselves. The site is experiencing high traffic, creating buzz in the developer community, and membership is growing quickly. For a simple, reliable experience that delivers immediate Open Source software benefits, visit click2try.com.