Berwanger’s product and service offering is complex. The firm offers a variety of engineering services to companies dealing with refining and other industrial processes, many of which are considered “Best Practices”. They also offer software programs for monitoring those processes.

Information design broke the company’s offering down by type rather than by industry as had been the case in the previous site. Also, the new site followed a book concept. Instead of exhaustive web pages on each product or service, the site now uses a page marker that lets the user know that deeper information is available. This approach prevents the user from becoming overwhelmed. An information center was established on the site, providing both users and the company’s marketing staff to access fact sheets on the products and services and each of the site’s service pages contains access points to deeper information in the right column, including a link to the information center.

The new site is clear and concise, contributing to a successful website. The information is direct and to the point and easily accessed by users, with deeper information available if needed. The Berwanger site doesn’t have events or news appearing on its home page, as other companies do, reducing the amount of effort needed to keep the site current.