The HexaGroup team earned commendation for its big ideas and cutting-edge execution for a recent corporate recruitment video and advertising campaign that sparked visitor interest, converted leads and generated buzz.
HexaGroup's lead generation campaign for Victory Packaging, a B2B customized packaging solutions provider, earned an Award of Excellence in the integrated campaign category and an Award of Distinction for marketing effectiveness.
The high-performing campaign boasted a 76% lead-to-customer conversion rate. The team leveraged market research, a Clustaar keyword analysis, highly targeted paid advertising and other technologies to bring thousands of viewers to a landing page, which showed a high rate of visitor engagement and conversion into leads.
In addition, HexaGroup's humorous Borusan Mannesmann recruitment video earned Award of Excellence in the online video category and an Award of Distinction in the film/video recruitment category.
Borusan Mannesmann, a US pipe manufacturer for six decades, employed the film to expand its pool of applicants – and showcase its lighthearted corporate culture.
About The Communicator Awards
The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded nearly 30 years ago, The Communicator Awards receives more than 6,000 entries from companies of all sizes, making it one of the largest awards of its kind in the world.
The Academy of Interactive & Visual Arts judges the awards. The invitation-only group consists of top professionals from acclaimed media, communications, advertising and marketing firms. AIVA members include executives from organizations such as Conde Nast, Disney, Estee Lauder, Lockheed Martin, MTV Networks, Sotheby’s Institute of Art and Time Inc.