Are there any humans left on the Internet, or is it all bots? And how can AI tools help energy marketers reach the right targets?
In Episode 5 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and AI pioneer Nick Caruso, Chief Revenue Officer and Co-Founder at KnowledgeNet.ai, explore how the rise of bots and artificial intelligence are transforming B2B marketing — particularly in the energy and industrial sectors. They discuss key challenges and opportunities, including bot traffic, lead quality, content strategy and pipeline visibility, all with a focus on achieving real-world business results.
Nick Caruso has been working in the AI and technology space for nearly three decades. Starting with large-scale government and enterprise projects, he now helps companies of all sizes put AI to work in a way that supports business growth. At KnowledgeNet.ai, he leads revenue strategy and works closely with sales and marketing teams to help them use automation, data, and smart targeting to generate better leads and close more deals.