In Episode 4 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and branding consultant Peter Lyall discuss corporate rebrands in the energy sector. They examine how leadership support, internal momentum, and alignment across teams are essential to a successful rebrand. Peter shares stories from his client work and research, including insights from his ongoing doctoral thesis on branding advice in energy marketing. This episode provides grounded lessons for teams navigating complex rebranding efforts.
Peter Lyall is the Director of Ascent Advisory Services, Doctoral Student, Henley Business School, University of Reading and Former Group Director Strategy at Fifth Ring. Peter is a seasoned consultant in B2B energy branding. He has advised oil and gas majors, clean energy operators, and service contractors. Over the past six years, Peter has focused on academic research around how branding advice is accepted and used within organizations. His work blends consulting experience with real-world insights from both the agency and client side.