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Rasputin, ROI & Inefficient Marketing Practices that Just Won’t Die

Written by HexaGroup | Apr 22, 2025 5:00:00 AM

Rasputin, ROI & Inefficient Marketing Practices that Just Won't Die

 

In Episode 1 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and marketing expert Peter Shwets investigate marketing best practices that just won’t die — despite their negative impact on efficiency and ROI.

Peter Shwets is a seasoned marketing and technology strategist with over 20 years of experience in engineering, operations, sales, international business, manufacturing, and product line management. He currently serves as Chief Digital Officer at ArkHaven Platforms. Previously, he held the position of Vice President Digital Operations, Marketing and ESG at TEAM, Inc., focusing on digital transformation initiatives.

What You’ll Learn in This Episode:

  • Recognizing bad marketing habits: How inefficient methods prevent growth
  • Sales and Marketing Alignment: Why teamwork and shared budgets matter.
  • Internal Marketing: Why sales teams need better support.
  • Martech and AI Tools: How advanced tools can help marcom professionals drive results
  • Data-Driven Decision Making: How it contributes to energy marketing success

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