The energy and industrial sectors are undergoing rapid change. AI, automation, and new buyer expectations now shape how companies grow. Yet many teams struggle to turn innovation into clear, measurable results.
In the 15th episode of The HEX-Files Energy Marketing Podcast, host Arnaud Dasprez sat down with Gen Z Alberto A Bernardoni, Strategic Growth Partner at HexaGroup and Capital Raising & Digital Marketing Partner at ABC Diamond Properties. Alberto is also the author of Teen B.O.S.S and an entrepreneur who started his business at the age of 14.
Today, he builds marketing systems that save time, enhance personalization, and modernize outreach efforts.
Keep reading for Alberto’s guidance on how AI improves audience research and automation, as well as other fresh insights from a Gen Z professional.
Listen to the full podcast here
Alberto’s path began during the pandemic, when he launched a small online bakery business.
Starting his own business and dealing with the chaos of the pandemic became a training ground for every side of operations, including marketing, logistics, and finance.
Being a high school business-owner, some things became very clear.
He learned that entrepreneurship rewards adaptability and quick thinking. When one channel failed, he tested another. When orders dropped, he created new promotions.That bias for action carried into his later work in digital marketing and AI.
It also shaped how he views business: a system you learn by continuous action, not by theory. He later started a marketing agency, working with local businesses to refine his skills in sales, outreach, and brand storytelling.
Those lessons still guide how he helps HexaGroup experiment and scale its demand generation systems today.