Many energy and industrial firms still run with their teams totally divided. Marketing, sales, and branding teams all work hard, but they have a singular focus on their team’s unique goals, and results end up stalling. This gap creates junk leads, slow pipelines, and weak trust. It also harms the customer journey.
Arnaud Dasprez, CEO and Founder of HexaGroup, spoke with Michel Privé, He's the Outsourced VP of Sales at Sales Xceleration® and at SLIC Texas. He has over 25 years of international sales experience. He helps owners build sales structures for profitable growth.
This article looks at revenue as one unified system. We’ll discuss HexaGroup’s signature Growth Engine model to show how brand, lead generation, sales, and service work together.
You’ll see how to treat revenue as a four-cylinder engine and how to spot structural misalignment instead of blaming “people problems”.
You will learn how to use data and 80/20 analysis to refocus effort, align KPIs, pay, and tools across teams, turn service and referrals into real growth, and adjust the approach for startups, mid-market firms, and large companies.
Keep reading for Michel Privé’s clear guidance on this topic. (And check out the full podcast episode here.)
“Revenue generation has a four-cylinder engine with the brand, the lead generation, sales and the customer service.”
This simple picture is very useful. It reminds you that no single team “owns” growth. Each cylinder does a different job, but they share one engine block.
You can see it like this:
The CEO acts like the engine control. Someone in a revenue role, often a CRO, feeds fuel to each cylinder, knowing that if one misfires, the whole engine loses power. That person looks at the full customer journey and makes sure the story in the market matches what people feel after they buy.