Podcasting has quickly become one of the most powerful tools in modern B2B marketing. But what does it actually take to build a successful B2B podcast, and what value can companies expect to gain?
We recently spoke with Guillaume Jouvencel, co-founder of GHA Marketing—HexaGroup’s podcast partner—and host of the globally ranked Consulting Leaders podcast. Keep reading for Guillaume’s insights on how podcasting fits into a B2B marketing strategy, the lessons he’s learned along the way, and where the industry is headed.