It’s easy for companies to claim they work with data, but for most companies, these claims don’t reflect their daily reality.. Unorganized and scatter systems make internal teams feel lost and push content to everywhere except where customers actually search. This chaos hinders decision-making, erodes trust, and hampers digital growth.
Arnaud Desprez, CEO and Founder of HexaGroup, spoke with Usman Khalid on the Hex-Files Energy Marketing Podcast. Usman is the Founder & CEO of Centric, a long-term strategic partner of HexaGroup.
Usman Khalid explains how PIM and MDM fix this problem. He demonstrates how robust product data can mitigate risk and enable brands to maintain visibility across every channel.
His ideas come from years of building product data systems for global companies, and this guide shares the key lessons from that work. If you want cleaner data, the rest of this article walks you through the main points.
Keep reading for Usman’s clear guidance on this topic. (And check out the full podcast episode here.)
Data grows fast when teams add tools without a plan, and records end up sitting lost and forgotten. MDM fixes that.
It creates one trusted record for products, suppliers, accounts, and staff. MDM helps because it:
That said, this only works when companies commit to it. MDM is the base of the house. Once it's in place, decisions move faster.