You're hosting an event. You launched a new service. You won an award. When you have good news, you want to make sure it's noticed – and by the right people.
Our public relations team members will work to craft your message, create a press release, publicize your upcoming event and share your news across the industry. With decades of experience, we know how to garner attention for your company in the spaces where it's most likely to impact your audience. Whether a press release for a national audience or event for local professionals, we'll create an accessible, cohesive campaign to share your news for the media and audiences you want to capture.
As organizations experience mergers and acquisitions, reach out to new markets or redefine their brand identity, their strategy changes, impacting all areas and aspects of their business. Communication, both internally and externally, becomes essential to maneuver these critical periods of change successfully.
Uniquely experienced in change management, HexaGroup is often engaged to assist clients in packaging their new strategy into a well-defined offering to ensure the message is clearly and efficiently communicated to all target audiences.
Our team of seasoned consultants works hand-in-hand with our clients' senior management to establish communication objectives, identify anticipated objections and develop solutions for overcoming them. Employing a consistent voice and top-down influence to facilitate acceptance, we then work with our clients' various communications departments to further disseminate the message, tapping into our arsenal of communication tools to produce all needed communication vehicles.
HexaGroup's formalized marketing and communications program provides a blueprint for either a coordinated campaign or allows our clients to select only the specific services needed.
Our marcom process incorporates four stages: