How can mastering product data and streamlining workflows with PIM systems transform your business, and why is it essential for staying ahead in the fast-changing digital landscape?
In Episode 12 of The HEX-Files Energy Marketing Podcast, Host talks with , Founder & CEO of , an expert in product data and digital systems, about why Product Information Management (PIM) is key for growing companies. Usman explains the difference between PIM and MDM, when companies should invest in these tools, and how clean product data improves customer experience, speeds up go-to-market, and helps avoid costly mistakes. He shares real-world stories, how AI is changing the game, and what leaders need to know to stay ahead.
With strong product data knowledge, Usman Khalid explains why PIM is not just an IT tool but a key part of business growth. He shows how clear product information helps teams move faster, sell better, and avoid mistakes. Usman shares signs a company needs PIM, how it supports marketing and sales, and why it matters more as AI and e-commerce grow. He also gives tips on driving change and using data to stay ahead in a fast-moving market.
In this episode, expect to learn: