New tools promising to streamline processes and reshape customer experiences launch every single day. Yet even as the digital transformation matures, many companies still struggle to connect systems, processes, and people in a way that actually delivers on that promise.
Why? Because it’s not enough to simply invest in the right software. Companies have to rethink how work gets done and build actionable operating models, clear priorities, and smarter ways of working that turn tools into real outcomes.
Arnaud Desprez, CEO and founder of HexaGroup, recently hosted Nomah Zia on our Hex-Files podcast to discuss how B2B and B2C companies can build cohesive digital ecosystems, design high-performing teams, and deliver better customer experiences.
Nomah Zia is a Fractional Digital Experience and Technology Consultant at Shaw Industries, where she helps companies unlock their full digital transformation potential by aligning systems, structure, and strategy.
Keep reading for Nomah’s practical tips on how speed, disciplined execution, and smart use of AI turn ideas into lasting results. (And check out the full podcast episode here.)
Many organizations launch a new CRM, stand up a CMS, and roll out collaboration platforms, but never define the operating model, governance, and measurement that make those tools actually move the needle.
A strong digital transformation strategy starts with defining intended results, not blindly investing in platforms. The core question isn’t, “What tools do we use?” but “How do our tools support the outcomes we want every single day?” Companies should ask themselves:
Without clear answers and cross-functional alignment, initiatives stall, budgets swell, timelines expand, and employees lose the common thread of why the work really matters.