ESG marketing, also known as sustainable marketing, responsible or environmental marketing, refers to the practice of incorporating environmental, social and governance (ESG) principles into a company's marketing strategies and communications. ESG factors are used to assess a company's impact on the environment, society and corporate governance, and are increasingly considered important by consumers, investors and other stakeholders.
ESG marketing involves promoting a company's sustainability initiatives, social responsibility efforts, and ethical business practices as part of its brand image and marketing campaigns. This can include highlighting environmentally-friendly practices, social impact initiatives, diversity and inclusion efforts, responsible supply chain management, and transparent corporate governance practices, among others.
By positioning a company as a responsible and sustainable business, ESG marketing aims to appeal to consumers who are increasingly conscious of environmental and social issues, and who may prefer to support companies that align with their values. It can also help attract socially responsible investors and strengthen relationships with other stakeholders, such as employees, communities and regulators.
It's important for companies engaging in ESG marketing to ensure that their ESG communications claims are accurate and backed by credible evidence, as greenwashing or making false or exaggerated ESG claims can result in reputational and legal risks. Companies should also integrate ESG principles into their overall business strategy and operations, rather than solely using them for marketing purposes, to ensure they are genuinely committed to sustainability and responsible practices.
Increasingly, sustainability and ESG criteria are top of mind as potential investors, stakeholders and employees look into a corporation as a future partner. In response, major corporations are doing more than ever to highlight their continuing commitment to social responsibility, employee health and safety, and community engagement and education.
Our sustainability and ESG marketing team works to grow companies across a variety of industries, aiming to position them as leaders, innovators and passionate contributors to the communities in which they conduct business.
We’ve partnered with various clients in the oil and gas sector to convey their sustainability efforts, ESG best practices, and corporate generosity through sustainable and ESG marketing and global and G4 reporting initiatives.
Our deliverables address sustainability and ESG challenges in the energy sector such as:
With decades of expertise in oil and gas and an intimate understanding of changing economies, regulations and public perception, we listen to your goals and set key performance indicators for your ESG marketing campaign, brand affinity campaign, reporting document or collateral.
We’ll craft a strategic plan to reach your target audience, convey your core ESG messaging and meet your communication and marketing goals. With memorable campaigns, continual metric monitoring and re-optimization for peak performance, we’ll get your brand seen – and your values conveyed – to the people you most want to reach.
For your reporting initiative, we craft a design and messaging to capture your audience’s attention, elevate your brand and spotlight your achievements.
Your company makes an impact — showcase it. HexaGroup creates stunning visual graphics, reports, videos and web pages to highlight your organization’s efforts and results at a glance. While you may have plenty of data and facts to share, we want to transform your ESG marketing efforts, ESG communications and ESG messaging into a compelling visual story designed for whichever medium you select — print, digital or video.
Your company makes an impact on the community. Make HexaGroup your sustainable marketing agency to ensure your endeavors receive the public and media attention they deserve.