The chemical division of IHS challenged HexaGroup to replace its obsolete downstream/upstream chemicals poster with a solution that would provide prospects with informational content on the chemical industry, and serve as a lead generation tool and sales aid. IHS also challenged HexaGroup to make the application accessible on mobile devices, especially tablets with limited screen resolutions.
Working with the IHS team, HexaGroup developed an online downstream/upstream interactive tool with an innovative interface that provided a favorable user experience and a unique way to access the desired information. The hierarchy of the tool explains how and where chemical products originate, and offers a specific report associated with each product in the hierarchy. The tool is responsive up to 1024 screen resolutions, but added zoom capability allows users to access information at even lower screen resolutions.
This application will in turn become a portal for in-depth information on each individual chemical, allowing users to dig further for information and access other resources within IHS, thus becoming a complete sales aid, lead generation application and informational tool.