BackgroundBased in Houston, TX, Kirksey is a true, multidisciplinary firm with a diverse portfolio of projects in architecture, design, interior design, master planning, and programming. Since 1979 Kirksey has grown into a leader in Texas’ architectural field, designing and managing thousands of projects in more than 10 different markets.
Objectives & ChallengesWhile Kirksey had flourished as a firm, its website had become outdated and was not reflective of the caliber of their work. It was challenged with the following:
SolutionHexaGroup replaced the outdated CMS with Kentico Web Content Management System allowing the client to easily update all aspects of their website and tag related content, such as projects and news items to improve visitors’ usability. Website content was rewritten for a better user experience and optimized for search engine rankings. An SEO strategy was developed through our Clustaar market analysis, which allowed us to gain insight into the size of Kirksey’s market, key search trends, and competitor positioning. HexaGroup developed the visual design based on Kirksey’s corporate identity giving the site a cleaner and more modern look that visually represented the breadth of Kirksey’s architectural experience.
ResultsSince its launch at the end of Dec 2016, the website has already achieved the following successes: