Victory Packaging SEO

Through keyword analysis, content optimization and SEO strategies, HexaGroup helped Victory Packaging improve website performance and brand awareness.

BackgroundVictory Packaging is the only national company that specializes in solving packaging complexities and optimizing total cost associated with packaging for its clients on a national and local basis. Based in Houston, Texas, Victory Packaging has more than 65 warehouses and distribution facilities in the United States, Canada and Mexico.

Objectives & ChallengesHaving launched a new website in 2015, Victory Packaging wanted to focus on improving website performance and brand awareness through SEO. Victory Packaging was experiencing the following SEO-related challenges:

  • No strategic SEO approach, unsure of where to focus content-related efforts
  • Low organic traffic
  • Limited number of keywords ranking in target market areas

SolutionHexaGroup developed an SEO strategy with three key objectives to address Victory Packaging’s challenges:

  • Gain insight into the search queries of the target audience, competitive positioning in target areas, and ranking opportunities.
  • Increase organic traffic.
  • Increase keyword rankings overall and in target markets of Food & Beverage, Equipment & Automation, and Flexible Packaging.

ResultsThanks to the SEO techniques that were implemented throughout the year, VictoryPackaging.com has achieved the following progress:

  • Increase in organic traffic - 43.9% increase in organic traffic from 2015 to 2016(83,049 vs. 119,474) and 52% of leads coming from organic traffic
  • Local SEO: Organic traffic increase in major cities with aVictory Packaging location, compared to 2015
  • Increase in overall keyword ranking
  • Increase in target market keyword rankings

Functionality

  • Market Segmentation
  • Competitive Analysis
  • Digital Strategy Planning
  • Content Development
  • SEO

Technology

  • HubSpot integration
  • Responsive design