By partnering with HexaGroup, an energy pioneer achieved a growth-minded website and digital strategy that generated 2,000+ quality leads in one year.
Shawcor has been a trusted name in the oil and gas sector since it was founded in the 1930s. Over the last decade, it has brought that name to customers around the world by acquiring 13 brands in the upstream, midstream, downstream and other industrial markets. That expansion left Shawcor with both immense capabilities and an immense challenge: integrating more than a dozen brands with extensive product offerings scattered across 16 legacy websites.
When Shawcor came to HexaGroup seeking a new website and stronger product positioning, our team started by identifying measurable goals for our work together.
At HexaGroup, performance is in our DNA. We’re driven by our tagline—“Marketing Performance. Period.”—through every step of our proven methodology. We leveraged our extensive energy industry marketing experience to help Shawcor achieve a website and marketing strategy that reflected its industry leadership.
In its first year, Shawcor’s website produced proven results in all the key KPIs for website and digital marketing performance.
At HexaGroup, performance is in our DNA. We’ve spent the last two decades honing a six-step marketing methodology that balances proven best practices with each client’s unique objectives. Armed with in-depth knowledge of the energy, technology and professional service sectors, our team hits the ground running to achieve your KPIs.