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More than 80% of the trade show displays designed and produced by HexaGroup are used for the oil and gas industry. Our turnkey services include developing a vision to reach your objectives, creating event visualizations of the physical appearance of the event or booth and its components, producing content, applying the chosen technology including all back-end functionality, and managing the logistics for setup, implementation, and removal.
Each with its own benefits and drawbacks, there are several types of interactive displays that HexaGroup can offer in a trade show or other event environment.
Comprised of individual panel pieces that fit together to make large, unique shapes and sizes, LED video walls are very energy-efficient and do not generate a lot of heat. Like any display device, you pay for resolution. The denser the matrix of LEDs, the more resolution the display will have, and the higher the cost.
Fog screens are very unique, but do require more light control than a typical projector. Interactive screens with motion sensors are now available, allowing a presenter to control the display. Fog curtains without interactivity are also available to use as a unique screen. The fog is generated with distilled water, eliminating the need for any chemicals. Typically rear-projected, a fog screen’s display intensity is based on the size of the projector.
Programmable water screens, these displays are available in round and straight sections, with nested circular displays being particularly innovative. Video and graphics can be projected onto these displays. Like the fog screens, they display best when there is some measure of light control.
Microsoft Surface or other interactive touch displays offer various mechanisms of interaction. They can be installed horizontally as a table or bar top, or vertically, like signage. Interaction can be via physical touch, QR reader or other scanner, or by object recognition. One creative option for object recognition is to scan small models of selected products and use those shapes for the device to recognize. Place a model on the table for the device to recognize it and display information about that product.
Like the signage in most office buildings, these devices can display more products and information in a more limited space.
These interactive displays allow salespeople in the booth to present or obtain information, or allow customers to use on their own. These kiosks capture leads via input of an email address, enabling customers to send product information and marketing collateral to themselves — without involving the booth staff. Tracking allows clients to capture leads as well as the information being viewed. The kiosk can also store the data for later integration with Salesforce or other lead management tools.
Mobile friendly signage in a trade show booth is tagged with a QR code or “short URL” to allow customers direct access to the information page of interested. Customers are likely to spend more time on a client’s website if they can readily find what they are looking for, without trying to navigate from a corporate home page. Mobile-friendly technology gives them quicker access to the information’s location.
This technology allows additional content, videos, and information to be displayed on a smartphone — running a specific app, when the phone is held in front of a sign, card, or piece of equipment. For example, augment a piece of equipment so that when customers stand in a designated area and are running the app, they can use their phone or tablet to see the animated internal components of that equipment — almost like a handheld x-ray device. Augmented reality content runs on an externally hosted server, and almost anything can be scanned and augmented.
Contact us to see some of our demos.