Glasscock expressed an interest in providing clear communication, optimized for SEO, to relevant personas. In order to determine where Glasscock was ranking on Google keyword searches and the audiences the school should target, HexaGroup utilized its innovative Clustaar market analysis. The proprietary analysis determined and visualized the size and segmentation of Glasscock's market, showed the school's position in the overall competitive landscape, revealed audience search trends, and ultimately guided the digital marketing strategy.
Glasscock was able to understand its specific keyword universe on a whole new level and received clear guidance on specific direction to take. By developing more effective marketing strategies in conjunction with Glasscock, HexaGroup helped the school spark new leads, drive new growth, and improve search engine marketing.
With a goal to improve user experience and site searchability, HexaGroup created a more engaging and responsive user interface. The Course Catalog allows users to easily search for relevant courses, without having to dig through pages of unrelated content.
The new interface for the Glasscock School of Continuing Studies offers a pleasant and heightened experience for the user. It now brings life to the homepage and creates the feeling of being part of the campus, while providing ease of access to the latest courses and news. The carefully selected color palette and clean, modern design enables the visitor to find the needed content in an intuitive and conversational way.
About Glasscock
The Susanne M. Glasscock School of Continuing Studies furthers Rice University’s commitment to educational outreach by providing lifelong personal and professional development opportunities to the greater Houston community and beyond.