How can established energy brands adopt the agility and innovation of startups to scale sustainably and stay competitive in a rapidly evolving industry?
In Episode 8 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and guest Jenny Salinas, Chief Marketing Officer at FutureScaleX & former Vice President, Marketing of S&P Global, explore how established energy brands can adopt the agility and innovation of startups. They discuss how embracing a startup mindset can help these companies scale effectively, stay competitive in the ever-evolving energy sector, and drive sustainable growth through customer-focused strategies and cross-functional collaboration.
With more than 25 years of experience in marketing across both large enterprises and startups, Jenny brings a wealth of knowledge on how established energy companies can embrace innovation and scale more effectively. She discusses how energy brands can adopt a more agile, customer-focused approach and break down the silos. Jenny also shares her thoughts on how these companies can balance sustainability and innovation while staying ahead in a fast-paced market.
Twitter: https://x.com/jennyrsalinas