From Unicorns to Sustainable Growth: Startup Marketing Lessons for Legacy Energy Brands

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From Unicorns to Sustainable Growth: Startup Marketing Lessons for Legacy Energy Brands

How can established energy brands adopt the agility and innovation of startups to scale sustainably and stay competitive in a rapidly evolving industry?

In Episode 8 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and guest Jenny Salinas, Chief Marketing Officer at FutureScaleX & former Vice President, Marketing of S&P Global, explore how established energy brands can adopt the agility and innovation of startups. They discuss how embracing a startup mindset can help these companies scale effectively, stay competitive in the ever-evolving energy sector, and drive sustainable growth through customer-focused strategies and cross-functional collaboration.

With more than 25 years of experience in marketing across both large enterprises and startups, Jenny brings a wealth of knowledge on how established energy companies can embrace innovation and scale more effectively. She discusses how energy brands can adopt a more agile, customer-focused approach and break down the silos. Jenny also shares her thoughts on how these companies can balance sustainability and innovation while staying ahead in a fast-paced market.

In this episode, expect to learn:

Key startup lessons that can benefit established energy brands
How large companies can adopt a more agile and innovative mindset
The importance of cross-functional collaboration in driving growth
The role of data and technology in scaling energy companies
How marketing and product strategy are evolving in the energy sector

Follow our Guest Jenny Salinas on:

LinkedIn: https://www.linkedin.com/in/jennysalinas/
Twitter: https://x.com/jennyrsalinas

Follow Host Arnaud Dasprez on:

LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/
Facebook: https://www.facebook.com/arnaud.dasprez
Instagram: https://www.instagram.com/arnauddasprez/

Follow the Podcast:

Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/
Visit the Hexagroup Website: https://www.hexagroup.com/
Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801
Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

Topics: Podcast