One of today's most effective marketing methods for conducting business online, inbound marketing or content marketing focuses on drawing people to your company and products through quality content that lives on your virtual storefront — your website. Instead of buying ads, buying email lists or cold-calling, inbound marketing focuses on creating educational content that pulls people to your website where they can learn more about what you sell on their own accord. This type of content allows your company to "get found" by those searching for information about your industry and shopping for your products.

Our Inbound Marketing Services

HexaGroup develops and implements inbound marketing campaigns that address our clients' specific business needs. We work with you to understand your brand, ideal customers and goals to create customized content marketing campaigns that will generate qualified leads.

HubSpot Gold Agency Partner

One of our key partners is HubSpot, the best in the market for achieving your goals. HubSpot created the vision for the inbound experience and developed a strong platform to support it. With HubSpot's powerful, easy to use, integrated set of applications, businesses can attract, engage and delight customers by delivering inbound experiences that are relevant, helpful and personalized.

Inbound Market Methodology

Following HubSpot methodology and combining content marketing with lead-nurturing strategies, our inbound marketing campaigns help move potential customers through your sales funnel and convert them into qualified leads. We create customized content that aligns with your target audiences' interests and addresses their basic questions and needs. This type of content organically attracts inbound traffic and prospects that can be converted into customers. HexaGroup handles all the inbound content needed for your campaign, including website copy, premium content, blogging, videos, social media, email and more.

Specifically, HexaGroup helps you:

  • Increase website traffic and leads flowing into the top of your sales funnel using content marketing and social media marketing best practices
  • Convert more visitors to sales leads and convert more sales leads into customers using lead generation and lead nurturing best practices
  • Optimize your website, landing pages and lead-nurturing campaigns to maximize conversion rates and increase sales

We then implement and promote these content marketing campaigns through multiple inbound marketing channels that approach customers where they are and in the channel where they most want to interact with you. Throughout the life of the campaign, our consultants monitor analytics and use data to maximize results so that we can deliver pre-qualified leads to your sales team. We also provide monthly marketing reports that detail campaign performance and the progress made toward your goals.

Why HexaGroup for Inbound Marketing?

As a HubSpot Gold Agency Partner, HexaGroup executes inbound marketing services to the highest standards. Our consultants are HubSpot certified and have experience developing B2B and B2C content marketing campaigns for small and large businesses alike. We've run campaigns for our clients in industries such as oil and gas, real estate, finance and business, and have conducted HubSpot training with our clients so they can implement campaigns themselves. It's our goal to help you position yourself as an industry leader, build customer relationships and present your sales offerings at the appropriate time in the buying cycle.