Outsourced Marketing Services

An External Marketing Team for All Your Company's Needs

What is Outsourced Marketing?

Outsourced marketing refers to the practice of delegating marketing activities and tasks to an external agency or company. Instead of maintaining an in-house marketing team, businesses opt to collaborate with specialized marketing agencies to handle various aspects of their marketing strategy and execution.

When a company chooses to outsource its marketing, it leverages the expertise, resources and industry knowledge of the external agency. These agencies typically offer a range of services, including market research, strategic planning, advertising, digital marketing, content creation, social media management and campaign implementation.

By outsourcing marketing efforts, businesses can access a team of professionals who are skilled in different marketing disciplines. This approach allows companies to focus on their core competencies while leaving marketing responsibilities to the agency. It also provides flexibility in scaling marketing efforts based on business needs, without the overhead costs associated with maintaining an in-house team.

Outsourced marketing can be particularly beneficial for small and medium-sized businesses that may not have the budget or resources to develop an extensive in-house marketing department. It provides access to specialized skills, industry insights and the latest marketing technologies, helping businesses stay competitive in the ever-evolving digital landscape.

Ultimately, outsourced marketing enables businesses to tap into external expertise, enhance their marketing efforts, and drive growth while maintaining a cost-effective and efficient approach to their overall marketing strategy.

Partner with an Award-Winning Outsourced Marketing Agency

In the wake of the post-Covid era, businesses are facing unprecedented challenges when it comes to hiring and rehiring full-time staff. As companies strive to navigate the current economic landscape, outsourcing has emerged as a practical and efficient solution. This trend extends to the realm of marketing, where organizations are realizing the benefits of accessing top-tier marketing talent without the burden of additional overhead costs.

Marketing plays a pivotal role in the success of any business. However, assembling and managing an entire in-house marketing team can be both expensive and complex. At HexaGroup, we understand these challenges and offer tailored Outsourced Marketing Support Packages that allow you to bypass the traditional hiring process. By entrusting your marketing needs to our team of skilled specialists, you gain the advantage of a virtual marketing department and a fractional Chief Marketing Officer (CMO)–all at a predictable monthly rate that is easy to budget.

Outsourced Marketing Specifically for the Energy Industry

The energy sector is a battleground of perceptions, characterized by a turbulent and fear-driven market. Companies that fail to embrace digital marketing risk falling behind. While it is a necessity, only a few organizations are truly excelling in this space. Many traditional engineering and oil and gas companies typically rely on internal hires, often non-marketing experts or engineers who may not possess the digital expertise required. Inevitably, they find themselves needing to outsource digital marketing efforts. However, why not take it a step further and outsource all marketing functions to a single team of creative, strategic and expert professionals who can oversee the entire process?

Integrating Outsourced Marketing Services for Enhanced ROI and Seamless Collaboration

At HexaGroup, we leverage the concept of integrated marketing to maximize return on investment (ROI). Fragmented marketing efforts can result in inefficiencies, with one hand unaware of what the other is doing. By entrusting your marketing endeavors to our team, you benefit from a cohesive approach that ensures all components work harmoniously together.

With our outsourced marketing services, you can sidestep the challenges of assembling an in-house marketing team, tap into exceptional talent, and minimize overhead costs. Let us handle the intricacies of your marketing strategy while you focus on your core competencies and the growth of your business. Together, we will drive your success in the dynamic and ever-evolving marketplace.


Why Outsource Marketing Services to HexaGroup?

With HexaGroup, our clients amplify their marketing efforts with expertise impossible to find in a single employee or in-house team.

  • 5X more leads in the first year
  • 20% less marketing spend, on average
  • 1 proven methodology

HexaGroup delivers results. We've developed a proven method to grow your business and generate leads as your sole marketing department or supplement to your team. Whether you're growing, rebranding, expanding into a new market or merging, we'll tailor campaigns to meet your objectives and business plan.

Branding and Strategic Marketing

  • Verbal Identity & Positioning
  • Visual Identity
  • Brand and Portfolio Strategy
  • Strategic Planning

Creative Development

  • Print
  • Motion/ 3D Animation
  • Video
  • Mobile Apps
  • Tradeshow Support
  • Presentations

Marketing Technology

  • Marketing Automation
  • CRM
  • Lead Sourcing
  • Analytics
  • Enterprise Content Management
  • ChatBots

Research and Planning

  • Clustaar Digital Market Analyisis
  • Traditional Market Research
  • Focus Groups
  • Marcomm & Media Planning

Growth Driven Websites

  • Information Architecture 
  • Visual Design / UI / UX
  • Technical Implementation
  • Content Development
  • Hosting Maintenance

Marketing Performance

  • Inbound / Content Marketing
  • Account Based Marketing
  • Lead Generation
  • Social Media
  • SEO
  • Integrated Advertising
  • Events / Tradeshow Support
  • Public Relations

Branding and Strategic Marketing
Good branding starts with good storytelling. We distill the essence of your company's story, dive into your core business values and map your company's trajectory.

For companies wanting to grow strategically, we craft marketing plans that address your specific key performance indicators and develop tactics to reach your objectives cost-effectively. We'll collaborate to showcase your strengths, expand your brand in alignment with your values and grow your company in your ideal space.


Research And Planning
We use the proprietary Clustaar keyword analysis and other analytics tools to identify your potential market, your competitive landscape and your current position. Then, we create a step-by-step plan to identify your audience, plan tactics to reach them and increase your visibility on the search terms and media that matter most to your potential customers and your company.

This plan will help unify departments and their objectives, document goals and prioritize the marketing activities that most affect your bottom line.


Creative Development
Once we've developed a strategic marcom plan, we begin developing dynamic content that captures attention and meets your audience's needs for information, education or entertainment. We'll provide the collateral you need to reach your sales and marketing objectives including print collateral, sales and trade show support, videos, 3D animation and mobile apps.


Growth Driven Websites
Your website is the center of your digital identity. We'll create or optimize your website with new content, visual design and technical implementation to guide visitors' path through a meaningful journey and encourage them to take action. With experts in user experience design and content management systems, we create mobile apps and websites that are easy for visitors to navigate and for you to capture leads.


Marketing Technology
With HexaGroup, there’s no more ambiguity about which marketing and sales tools your business needs to succeed. Our team will review your existing stack and recommend the core technology necessary to reach your objectives. We’re experts in CMS, marketing automation, social and email management platforms, analytics and reporting tools, but we also have an eye on what’s next.

If you’re ready to use emerging technologies such as blockchain and chatbots to gain the competitive edge, you’ve come to the right place, and we're a HubSpot platinum partner so we provide a full suite of options.


Marketing Performance
As your marketing department or an extension of it, we collaborate with your sales and management teams to set and reach your goals for lead generation, brand awareness or lead conversion. We develop an integrated marketing approach to ensure we meet your key performance indicators and surpass your expectations.

We optimize best practices in inbound and account-based marketing to drive solid business opportunities to your enterprise.


With inbound marketing we focus on becoming a valued resource to potential customers and earning their business with great content and consistent lead nurturing, giving them needed resources, not a sales pitch. We integrate each inbound marketing campaign to ensure cohesive messaging and optimum brand recognition across each platform, whether email, social media, search engine advertising, display campaigns, or print or trade show collateral.

Using account-based marketing methodology, we target the clients that matter most to your bottom line – the ideal customers who justify their cost of acquisition and are likely to remain loyal to your business for years. We develop programmatic ads to attract just these individuals or businesses and to convert them into strong leads. We reach out to them in a very personal manner and tailor our messaging to the individual prospect's specific need.

We tailor each integrated ABM campaign, lead flow or one-off message to nurture your leads' interest and keep your business top of mind as they make decisions on which products and services to select.

Once we've identified your target market, we work to make your company visible where your customers spend their time online. We optimize a strong social media content strategy to showcase your brand's personality and value to potential customers and answer their questions. We take advantage of the nearly endless possibilities to create ads for specific terms on search engines (PPC marketing), to develop ads on the websites that your customers frequent (display advertising) or to target specific demographics or accounts via LinkedIn, Facebook or programmatic advertising platforms.

Once visitors click on your ad, we make sure they reach landing pages that further capture their interest and generate leads. We tailor our bid management strategy to fit your goals, whether gaining followers, leads, subscribers or quote requests, and we continually refine campaigns to lower your cost per click and ensure you accrue the customers that matter most to your business' bottom line.

With extensive reporting and detailed campaign analytics made available to you on a 24/7 basis, we will tailor our tactics to what works best and pivot from options that prove less productive. We're never satisfied with our success and constantly work to further innovate new ways to reach your audience, refine your campaigns and tell your story.


Outsourced Marketing Support Packages from HexaGroup


Are you a smaller company with fewer marketing needs at the moment, or a larger one with a little bit of marketing infrastructure in place? The Starter package is designed to provide ongoing strategy and on-demand creative capabilities in a fully remote virtual capacity.

  • Includes 160-300 hours
  • Account executive you can talk to daily
  • Fractional CMO for ongoing strategy
  • Dedicated creative team with experience in delivering results
  • 12-month commitment required


When you’re ready to take your marketing up a notch, it’s time for the Professional package. This bundle offers greater access to HexaGroup strategists and creative specialists. It also allows for a percentage of on-site outsourced marketing, meaning our marketing pros will work inside your place of business one to three days during the week.

  • Starts at 320 hours
  • Account executive you can talk to daily
  • Fractional CMO for ongoing strategy
  • Dedicated creative team with experience in delivering results
  • 12-month commitment required


For companies that lack a distinct marketing department, or perhaps want to move to a more cost-efficient solution, there’s our Enterprise outsourced marketing package. Enterprise integrates a dedicated, full-time HexaGroup marketing team directly inside your office, enabling you to avoid the headaches and overhead of recruiting, vetting and hiring.

Contact HexaGroup today for a quote and further details on our Enterprise package.

  • Outsourced, fully embedded creative team
  • Account executive you can talk to daily
  • Fractional CMO or ongoing strategy
  • Dedicated creative team with experience in delivering results

Perfect for:

  • Energy companies who wish to leverage HexaGroup’s industry expertise
  • Houston-based businesses that are short-staffed in marketing
  • Organizations where perceived marketing spend surpasses $250,000 per year

How many people do you need on your team to grow your business? Just one – HexaGroup.

As a mid-sized business, you might not be able to afford a robust, dedicated marketing team. However, to implement effective marketing campaigns, you need a group of professionals with a wide breadth of experience in innovative design, content creation, data analytics, website development and technical marketing–and that expertise is impossible to find in just one person.

HexaGroup is the integrated agency for businesses serious about optimizing their marketing performance. Enjoy all the benefits of an in-house team with all the convenience of outsourcing.

Outsourced Marketing Frequently Asked Questions (FAQs)

  • What should I look for in an outsourced marketing agency?

    When looking for an outsourced marketing agency, there are several key factors to consider:

    1. Expertise and Experience: Ensure that the outsourced marketing agency has a proven track record and relevant experience in your industry. Look for their expertise in areas such as digital marketing, content creation, social media, SEO, branding and other relevant domains.

    2. Comprehensive Service Offering: Assess whether the outsourced marketing agency offers a wide range of marketing services that align with your business needs. This could include strategy development, campaign management, website design, lead generation, analytics and more. A comprehensive service offering allows for a holistic approach to marketing.

    3. Customization and Flexibility: Look for an outsourced marketing agency that can tailor their services to meet your specific requirements. Every business is unique, and your marketing strategies should be customized accordingly. Ensure that the outsourced marketing agency is flexible and adaptable to changes in your business goals and market dynamics.

    4. Proven Results and References: Ask for case studies or examples of their past work to gauge their effectiveness. Request references or testimonials from previous clients to gain insights into their performance, reliability and ability to deliver results.

    5. Clear Communication and Collaboration: Effective communication is crucial for successful collaboration with an outsourced marketing agency. They should be responsive, proactive and transparent in their communication, keeping you updated on progress, providing reports, and seeking your input when needed.

    6. Understanding of Target Audience: The outsourced marketing agency should have a deep understanding of your target audience and be able to develop strategies that resonate with them. They should have a solid grasp of market trends, consumer behavior, and industry insights to create effective marketing campaigns.

    7. ROI Focus: Look for an outsourced marketing agency that prioritizes return on investment (ROI). They should be able to demonstrate how their strategies and tactics can drive tangible results and contribute to your business growth.

    8. Technology and Tools: Assess the outsourced marketing agency's technological capabilities and the tools they use to execute their strategies. This includes marketing automation platforms, analytics tools, CRM systems, and other relevant software. They should be up-to-date with the latest marketing technologies.

    9. Transparent Pricing and Contracts: Ensure that the outsourced marketing agency offers transparent pricing structures and clearly defines the terms and conditions of the contract. Understand the cost structure, billing methods, and any additional fees that may be applicable.

    10. Strong Client Support and Account Management: Consider the level of client support and account management provided by the outsourced marketing agency. You should feel confident that they will be responsive to your needs, address any concerns promptly, and provide ongoing support throughout your engagement.

    By carefully evaluating these factors, you can choose an outsourced marketing agency that aligns with your business goals, enhances your marketing efforts, and delivers measurable results.

  • What are some best practices for managing an outsourced marketing department?

    Managing an outsourced marketing department requires effective communication, collaboration and coordination to ensure the success of your marketing initiatives. Here are some best practices to consider:

    1. Clearly Define Roles and Expectations: Clearly define the roles and responsibilities of both your in-house team and the outsourced marketing department. Set expectations regarding deliverables, timelines, communication channels, and reporting mechanisms. This ensures everyone is on the same page and working towards common goals.

    2. Establish Open and Transparent Communication Channels: Maintain open lines of communication with your outsourced marketing team. Regularly schedule meetings, both virtual and in-person if possible, to discuss ongoing projects, address any concerns, and provide feedback. Utilize collaboration tools, such as project management platforms or communication apps, to facilitate real-time communication and file sharing.

    3. Foster Collaboration and Integration: Encourage collaboration between your in-house team and the outsourced marketing department. Create opportunities for joint brainstorming sessions, strategy discussions, and sharing of insights and ideas. Foster a collaborative environment where both teams can contribute their expertise and perspectives.

    4. Provide Clear and Timely Feedback: Offer timely feedback on the outsourced marketing team's work. Clearly communicate your expectations, provide constructive criticism, and recognize their achievements. Prompt feedback helps them refine their strategies and deliver better results.

    5. Set Key Performance Indicators (KPIs) and Track Progress: Establish clear KPIs and metrics to evaluate the performance of the outsourced marketing department. Regularly track and review progress against these metrics. Use data and analytics to measure the effectiveness of their campaigns and make data-driven decisions.

    6. Regularly Review and Evaluate Performance: Conduct periodic performance reviews with the outsourced marketing team to assess their performance and identify areas for improvement. Provide feedback on what is working well and what can be enhanced. This evaluation process helps optimize the working relationship and drive better results.

    7. Cultivate a Strong Partnership: Foster a strong partnership with the outsourced marketing department. Treat them as an extension of your team rather than just an external service provider. Encourage open dialogue, build trust, and invest in building long-term relationships.

    8. Maintain Flexibility and Adaptability: Recognize that marketing strategies and market dynamics can evolve over time. Be open to making adjustments and refinements to the marketing plans in collaboration with the outsourced team. This flexibility allows you to respond to changing business needs and market trends effectively.

    9. Continuously Share Information: Keep the outsourced marketing department informed about any changes in your business, industry trends, target audience insights, and upcoming initiatives. Sharing relevant information helps them align their strategies and tactics more effectively with your overall business objectives.

    10. Conduct Regular Performance and ROI Assessments: Regularly assess the performance and return on investment (ROI) of the outsourced marketing initiatives. Evaluate the effectiveness of their campaigns, lead generation efforts, customer acquisition, and overall impact on business growth. Use this assessment to make informed decisions about the future of your outsourced marketing partnerships.

    By implementing these best practices, you can effectively manage your outsourced marketing department and leverage their expertise to drive your business's marketing success.

  • How can I measure the ROI of outsourced marketing solutions?

    Measuring the return on investment (ROI) of outsourced marketing solutions is essential to evaluate the effectiveness and value of your marketing efforts. Here are some steps you can take to measure the ROI of your outsourced marketing:

    1. Define Measurable Objectives: Clearly define your marketing objectives and establish measurable goals. These goals could include increasing website traffic, generating leads, improving conversion rates, boosting sales revenue, or enhancing brand awareness. Ensure that these objectives are aligned with your overall business goals.

    2. Track Key Performance Indicators (KPIs): Identify relevant KPIs that align with your marketing objectives. These could include metrics such as website traffic, lead generation, cost per lead, conversion rates, customer acquisition cost (CAC), customer lifetime value (CLV), return on ad spend (ROAS), or revenue generated from marketing campaigns. Implement tracking mechanisms, such as analytics tools and conversion tracking, to monitor these KPIs accurately.

    3. Establish Baseline Metrics: Before implementing outsourced marketing solutions, establish baseline metrics to serve as a benchmark for comparison. This allows you to assess the impact of the outsourced efforts accurately. Measure the pre-outsourcing performance of your marketing initiatives, such as website traffic, lead generation, or sales revenue.

    4. Attribute Results to Outsourced Efforts: Analyze the impact of outsourced marketing solutions on the defined KPIs. Determine how much of the improvement or change can be attributed specifically to the outsourced efforts. This can be done by comparing the performance before and after outsourcing, considering any other influencing factors.

    5. Calculate Cost of Outsourced Marketing: Determine the total cost associated with the outsourced marketing efforts. This includes the fees paid to the outsourcing provider, any additional expenses incurred, and the internal resources dedicated to managing the outsourced partnership. Track and allocate these costs accurately to calculate the total investment in outsourced marketing.

    6. Calculate ROI: Once you have the data on the results achieved and the cost of the outsourced marketing, you can calculate the ROI. The basic formula for ROI is:

    ROI = (Net Profit / Total Investment) x 100

    Net Profit = Total Revenue - Total Cost (including the cost of outsourced marketing)

    The ROI calculation provides a percentage that represents the return on your investment. A positive ROI indicates that your outsourced marketing efforts are generating a return, while a negative ROI suggests that adjustments may be needed.

    7. Assess Intangible Benefits: While ROI focuses on financial metrics, also consider the intangible benefits of outsourced marketing solutions. These could include improved brand reputation, increased customer satisfaction, enhanced brand awareness, or strengthened market positioning. Though more challenging to measure quantitatively, these intangible benefits contribute to the overall value of the outsourcing partnership.

    8. Continuously Monitor and Refine: Regularly monitor the performance of your outsourced marketing initiatives and track the ROI over time. Assess the results against your goals and make adjustments as needed. This iterative process allows you to optimize the ROI and refine your marketing strategies.

    Remember that measuring ROI is an ongoing process, and it may take time to gather sufficient data for accurate assessment. By consistently tracking relevant metrics and aligning them with your business goals, you can effectively measure the ROI of your outsourced marketing solutions and make informed decisions about your marketing investments.


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