Analysts agree:
Silos are clipping your wings.

Wasted budgets. Sluggish pipelines. Poor credibility with customers. When branding, marketing, sales and service sit in silos, even the most well-hatched growth strategies struggle to take flight. Simply put, connected teams win.

25%+

of enterprises

hit walls due to silos (Gartner)
2.5x

more efficiency

with integrated systems (Deloitte)
Group 6

Find your rhythm
from edge to engine.

Most firms treat branding, marketing, sales and service as separate worlds. We integrate them into one seamless system that enhances your customer experience (CX) from edge to engine. Because just like the physics of flight, growth requires us to pull at the wingtips and control from the core. It’s a feat only possible when brand, marketing, sales and service work in lockstep.

Drive

Branding

Creates the emotional pull that draws in customers

Optimize brand valuation

Glide

Marketing

Maneuvers brand assets for topline and customer sentiment gains

Increase return on pipeline investment

Sales

Generates and sustains momentum across the customer journey

Shorten sales cycles and improve close rates

Drive

Service

Drives customer retention and loyalty

Turn customer experience into competitive advantage

Adobe Express - file

Branding

Creates the emotional pull that draws in customers

Optimize brand valuation

Marketing

Maneuvers brand assets for topline and customer sentiment gains

Increase return on pipeline investment

Sales

Generates and sustains momentum across the customer journey

Shorten sales cycles and improve close rates

Service

Drives customer retention and loyalty

Turn customer experience into competitive advantage

Growth isn’t magic.
It’s engineered.

Our Growth Engines replace scattered GTM efforts with a clear, connected flight path. Drawing from six core practice areas, each Growth Engine integrates branding, marketing, sales and service to deliver a highly tailored growth system — one that’s engineered for all lift and no drag.

Explore
Explore
Marketing Research & Diagnostics
Detect market need and whitespace
Navigate
Navigate
Strategy & Creative Planning
Chart brand and strategic direction
Generate
Generate
Content Dev & Production
Create sticky concepts, campaigns and content
Integrate
Integrate
MarTech Enablement & Automation
Implement and integrate the right technologies
Nurture
Nurture
Demand Gen & Customer Lifecycle
Generate predictable demand and strengthen visibility
Elevate
Elevate
Customer Success Optimization
Activate and retain your customer base
Explore our capabilities

How we help you take flight

We collaborate with energy and industrial services firms — plus, the investors, innovators, consultants and partners who power their growth — to optimize CX. No matter where you fall in the ecosystem, we’re here to help you engineer growth. 

Icon - Enterprise

Enterprise

Icon - Mid Market

Mid-Market

Icon -Startup

PE-backed firms and startups

Icon -Consultants

Consultants

Align behind a proven, turnkey growth system

With 30+ years of experience serving energy and industrial services brands, HexaGroup knows how to make enterprises soar. Our Growth Engine can help you enhance alignment across multiple CX practices — breaking down silos and building proven growth synergies in their place.

  • Tap into extensive energy and industrial services domain expertise, including leadership in ESG
  • Seize the opportunity gap between B2B and B2C by prioritizing CX at every stage from awareness to loyalty
  • Align branding, marketing, sales and service for optimal lift (and no costly silos)
  • Leverage region-specific expertise to prioritize growth in key global markets
  • Keep your finger on the pulse with actionable analytics, monitoring and recommendations based on in-depth CX KPIs — your own “fresh egg” hatchery
Get started

Grow efficiently and scale seamlessly

Our Growth Engines create measurable value and scale as you do, ensuring no drag and all lift on your path to efficient growth. Whether you have in-house resources, a marketing agency on record or need a fully outsourced team, our growth engineers are equipped to help you take flight.   

  • Forge a connected flight path that aligns branding, marketing, sales and service functions
  • Reduce risk with a proven, precision-engineered system for sustainable results
  • Scale easily as your business grows or shifts priorities, thanks to the Growth Engine’s modular approach
  • Supplement or complement existing resources for maximum efficiency
  • Keep your finger on the pulse with actionable analytics, monitoring and recommendations based on in-depth CX KPIs — your own “fresh egg” hatchery  
Get started

Extract every ounce of value

Think of our Growth Engines as scalable systems for maximizing value. Precision-engineered to support efficient, rapid growth, each platform paves a clear path to optimized CX — a key EBITDA multiplier. 

  • Turn brand into a revenue-generating asset
  • Scale efficiently based on a company’s needs or across your entire portfolio
  • Embrace integration today to position your portfolio ahead of the CX curve
  • Achieve a growth platform proven to increase value for energy and industrial services firms
  • Keep your finger on the pulse with actionable analytics, monitoring and recommendations based on in-depth CX KPIs — your own “fresh egg” hatchery 
Get started

Bundle value for efficiency

We join forces with entrepreneurial service providers who are driven to grow their clients’ businesses and their own. If you’re a fractional CMO, CSO, CRO, sales consultant or management consultant who supports energy and industrial services firms, our Growth Engines will plug into your offering seamlessly — and deliver a clear win-win.

  • Supplement your existing offering with our Growth Engines, which integrate and enhance value in four CX focus areas: branding, marketing, sales and service
  • Receive a percentage for what you sell and perform the activities that fall within your expertise
  • Become a Growth Engine Partner who fulfills work for our clients in your CX focus area
  • Work with a team that you can trust to grow your clients’ businesses and your client base
Call us

Embrace the
opportunity horizon.

Your buyers don’t stop being buyers when they come to work. They expect the same seamless experience from your team as they do from the Apples, Amazons and Teslas of the world — regardless of whether their interaction is with sales, marketing or service. B2B firms that optimize CX gain a clear growth advantage.

63%

campaign engagement among Tier 1 prospects

View golden egg

45%

marketing budget reduction while increasing lead gen by 400%

View golden egg

<30

days to launch a category-leading visual brand and website

View golden egg

15+

NPS score increase during the first 3 years of engagement

View golden egg

25+

years supporting the marcomm needs of a leading energy company

View golden egg

190%

sales growth over 24 months

View golden egg

10x

brand valuation

via CX integration (GridPoint)
CTA Image_Growth Engine-1

Make it bold. Make it fly.

No two Growth Engines are the same. Whether you opt for a custom build, GOpack or project-based engagement, you’ll get a steady supply of fresh eggs and flying lessons — plus a frictionless onboarding process that prioritizes early wins.

Take to the skies
custom build icon

Custom build

Engineer a tailored growth platform from scratch

go packs icon

GOpack

Rapidly customize one of our best-practice-based templates

project icon

Project based

Engage with us on projects according to your requirements

Frequently asked questions

How do silos prevent business growth?

In too many energy and Industrial firms, marketing, sales and service run in parallel. Every organization has its own silo horror story, but the consensus is clear: Silos are growth-killers. 

  • 25%+ of enterprises hit walls due to silos (Gartner)
  • Less than 10% of firms are truly insight driven (Forrester)
  • Firms can achieve 2.5X more efficiency with integrated systems (Deloitte)

When teams operate in isolation, knowledge gets trapped, customer insights are fragmented, strategies lose cohesion and budgets bleed. Instead of a unified lift, you experience consistent turbulence: Marketing chase leads that sales can’t convert, operations prioritize efficiency at the expense of customer experience, and service teams miss the opportunity to feed valuable intelligence back into innovation.

But when you break down silos across branding, marketing, sales and service, the opposite happens. You get clear sightlines across the customer journey, enabling you to make smarter decisions and scale with precision. Because while silos ground businesses, integration helps them take flight.  

Why should energy and industrial services firms care about customer experience (CX)?

We used to think differently as consumers versus businesspeople, but integration is changing everything. Simply put, buyers don’t stop being consumers when they come to work. And they expect a delightful, frictionless, B2C-style experience from your team across every touchpoint from awareness to loyalty.

  • Amazon trained them to expect instant answers, frictionless checkout, and predictive service.
  • Apple taught them to demand simplicity, delight, and seamless ecosystems.
  • Tesla proved that even in complex industries, a customer-first experience wins.

The lines between B2B and B2C have blurred, setting the stage for a major shift toward consumer-styled enterprise solutions. CX will soon be survival, and brands that have consumer-oriented appeal will win. You can either react to this opportunity gap later or reposition now and own the upside. HexaGroup’s Growth Engines help you do the latter. 

How can I measure the impact of CX on growth?

A high-quality CX can increase EBITDA by directly impacting numerous measures of value. The stronger the brand and CX, the stronger the potential multiplier. 

  • Brand strength: Awareness, differentiation, relevance, loyalty, esteem); reduces CAC, increases pricing power, enhances retention and drives profitability
  • Revenue growth rate attributable to brand: Percent of topline growth driven by brand pull); investors pay more for organic, brand-driven growth, as it’s more sustainable
  • Price premium vs. category: Ability to command higher pricing than commodity competitors; multiplies ROI through retention, cross-selling and upsell rates
  • Customer lifetime value (CLV): Total customer value over their entire relationship; indicates strong positioning, differentiation and insulation from price wars
  • Customer acquisition cost (CAC) efficiency: Cost to acquire new customers, measured against CLV or conversion efficiency; strong brands reduce CAC via organic traffic, trust and word of mouth
  • Brand contribution to margin: Gross or net margin uplift from brand preference or repeat purchasing behavior; illustrates how brand equity shields margins even amid market pressure
  • Market share and share of voice (SOV): Leadership in mindshare and market presence relative to competitors; brands leading in SOV often grow market share over time
  • Net Promoter Score (NPS) / brand advocacy: Loyalty and referral behavior proxy; higher NPS correlates to growth, CLV and resilience during downturns
  • Brand licensing or monetization potential: Ability to extend or license brand, including sub-brands, co-brands or global expansion; boosts multiples by adding optionality and scalability to valuation.

 

What is HexaGroup’s Growth Engine?

The Growth Engine is a modular, subscription-based growth platform. By integrating branding, marketing, sales and service, our Growth Engines deliver a clear, connected path to growth for energy and industrial services firms. Your Growth Engine is a replacement for scattered, 

No two Growth Engines are the same. However, each platform draws from our six focus areas to deliver a consistent supply of bold, transformative ideas — which we call “fresh eggs” — and precisely engineered systems — or “flying lessons” — that turn those ideas into measurable growth.

Start formulating your Growth Engine. 

Is the Growth Engine customized?
There are two routes to getting a Growth Engine: building it from scratch or rapidly tailoring a GOpack. In both cases, your Growth Engine is customized — never off the shelf. 
  • Custom builds: Build your Growth Engine from the ground up with the help of our growth engineers.
  • GOpacks: Start with a package based on the most commonly seen growth paths and tailor it quickly to reflect your full flight dynamics.

If you have a single project in mind, we’re also here to help. Use our  Getting Started onboarding tool to start the conversation. 

How do I know that this will work for my energy or industrial services firm?

Because we’ve proven it across multiple client profiles. Our golden eggs show how we’ve helped similar companies reduce CAC, accelerate GTM and scale with clarity. You’re not starting from scratch; you’re stepping into a tested growth structure that leverages:

  • Domain expertise gleaned over two decades and engagements with hundreds of energy and industrial clients 
  • BBN best practices for B2B growth 
  • Proven growth engineers in branding, marketing, sales and service
  • Integrated, data-driven insights based on the latest and greatest MarTech automation tools, including AI
We’re a portfolio company with private equity oversight. Will this fit our growth targets?

Yes. The Growth Engine was designed with portfolio scalability in mind. We create repeatable structures for brand, GTM and performance marketing that:

  • Support value creation
  • Accelerate post-acquisition growth
  • Streamline exit readiness

We’re not a tech company. Is this built for us?

Yes. The Growth Engine was purpose-built for energy and industrial innovators navigating technical, multi-stakeholder buying environments. Whether you're in midstream operations, OEM services, asset repurposing or carbon capture, we specialize in translating complex value into clear, actionable marketing and sales enablement.

What if we just need help in one area, like brand or content?

No problem. We designed our Growth Engines to be modular so that you can engage us at any layer: brand, marketing, sales or service. Start with what you need now and scale later. You’re not buying a black box; you’re building your own engine.

Some “single project” areas where we love helping our energy and industrial services clients:

How do I build a Growth Engine for my brand?

We’ve developed a simple, three-step process to get you off the ground quickly. Here’s how it works:

  • Select how you want to work with us (custom Growth Engine, GOpack or project-based engagement)
  • Outline your budget level
  • Complete the GOsurvey so that you (and we) can assess your company’s growth readiness across the four areas of the Growth Engine: branding, marketing, sales and service

Once you complete the process, you’ll receive your custom Growth Engine proposal within 10 business days. Start building your Growth Engine.