Purpose-built for flight

We deliver deep expertise across six core practice areas, each designed to support growth in the energy and industrial services space. Taken together, they form your Growth Engine — a flight plan that eliminates silos across branding, marketing, sales and service. But we can support you on a project basis, too.

Explore-icon
Explore
Marketing Research & Diagnostics
Navigate
Navigate
Strategy & Creative Planning
Generate
Generate
Content Dev & Production
Integrate
Integrate
MarTech Enablement & Automation
Nurture
Nurture
Demand Gen & Customer Lifecycle
Elevate
Elevate
Customer Success Optimization

Marketing Research & Diagnostics

Before you can fly, you need clear sightlines. We go beyond surface data to explore your market’s complex dynamics and emerging terrains so that you can understand your customers, uncover new opportunities and lay the groundwork for bold, transformative ideas. 

Market and competitor analysis
Business intelligence and benchmarking
Content audit
Target audience personas
Buyer journeys
Stakeholder and perception research
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Marketing, Research and Diagnostics

Detect market need and whitespace

Strategy & Creative Planning

This is where fresh ideas are hatched and growth plans take shape. Our Strategy & Creative Planning turns transformative concepts into scalable ones — and maps every mile from fresh egg to sustained flight.

 

Strategic and brand positioning
Breakthrough concepting
Marcomm planning and KPIs
Messaging and content framework
Brand visualization
Corporate communications and messaging strategy
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Capabilities - Hexagon -Creative 2

Chart brand
and strategic direction

Content Dev & Production

We bring fresh ideas to life through content experiences that resonate with your audience — not just as businesspeople, but as people. From Elearning and interactive to unforgettable campaigns, we give you the momentum to glide above the noise.  

 

Collateral
Web/UX/UI
Video, 3D and motion graphics
Social media content
B2B podcasts
Corporate and ESG reporting (annual reports, disclosures, investor comms)
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Content Dev & Production

Create sticky concepts, campaigns, and content 

MarTech Enablement & Automation 

Say goodbye to disjointed, ineffective MarTech Stacks that clip your wings. Our streamlined, connected systems deliver the insights you need to navigate more effectively — no matter where you are in your flight path.

 

AI, ML and marketing automation
MarTech implementation (HubSpot and more)
Web and app development
Analytics and dashboards
Sales infrastructure setup and management
CRM and customer data integration
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Capabilities - Hexagon - Martech

Implement and integrate the right technologies

Demand Gen & Customer Lifecycle 

Our programs keep opportunity in motion by building awareness, generating demand, and nurturing relationships from the first point of contact. Every step of the way, marketing and sales are working together to sustain your flight. 

 

Lead generation campaigns
Account-based marketing
Events, media and PR
Sales enablement tools
Sales support programs
Thought leadership and executive visibility
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Capabilities - Hexagon - Lifecycle

Generate predictable demand and strengthen visibility

Customer Success Optimization 

We help you deliver more lift at every interaction. From sharpening processes to strengthening relationships, our growth engineers align sales and service with customer needs to boost loyalty, efficiency and long-term growth.

 

Customer onboarding and adoption
Customer health monitoring and insights
Customer engagement and experience design
Retention and growth programs
CS technology and process enablement
Feedback and transparency programs
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Capabilities - Hexagon - Customer Success

Activate and retain your customer base

CAPABILITIES SPOTLIGHT

Flight plans for energy, manufacturing and beyond

Explore how we can help your firm engineer growth, no matter where you fall in the energy or industrial value chains.

Oil and gas marketing

Precision engineered growth

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Growth platforms that span branding, marketing, sales and service 

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Industrial marketing

Flying lessons for industrial services, manufacturing and more

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Unlocking growth through 30+ years of best practices  

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New energy marketing

Proven energy transition expertise

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Navigating a dynamic operational and regulatory terrain

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Oil and gas digital marketing

A soaring online presence

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That integrates with traditional touchpoints for maximum lift

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Oil and gas inbound marketing

Driving and sustaining qualified interest

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Leveraging the latest and greatest inbound best practices 

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Green marketing

Growth, not greenwashing

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Strategies to help your sustainable offering ascend 

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Frequently asked questions

What are HexaGroup’s core capabilities in B2B marketing?

We provide six Centers of Excellence designed to fuel growth for B2B trailblazers. Critical gears in your Growth Engine, they’re engineered to break down the silos between branding, marketing, sales, and service that otherwise hinder growth.

  • Market Research & Diagnostics: Uncovering opportunities your competitors are missing.
  • Strategy & Creative Planning: Setting the coordinates for a clear, high-impact flight path.
  • Content Dev & Production: Engineering stories and video assets that drive buyer action.
  • Martech Enablement & Automation:  Syncing your systems to unite your marketing and sales teams.
  • Demand Generation & Customer Lifecycle: Implementing programs that move prospects through the funnel with velocity.
  • Customer Success Optimization: Helping your best accounts take off and stay loyal.

Explore how we apply these capabilities in sectors such as oil and gas, new energy and industrial.  

How does HexaGroup develop strategies for technical and regulated industries?

Do customers really expect a B2C experience from B2B brands?

We’ve spent decades in the trenches of the energy, manufacturing, and industrial value chains. Our approach goes far beyond the surface level; we understand the complexities and evolution of these industries and how to navigate their unique decision-making processes.

  • Audience: We know how to communicate with and market to diverse stakeholders, from the engineer’s need for technical proof to the manager's focus on operational fit and the C-suite’s demand for ROI and strategic alignment. We’re experts at building campaigns that target key influencers and decision-makers that other teams with less domain expertise might overlook. And we also have data about who your targets are as people, which allows us to develop campaigns that go above and beyond to show that your brand “gets” them. Think: sports sponsorships, hobby-related creative and more.
  • Strategic Placement: We don’t just know what makes those audiences tick; we also know the best places and ways to reach them. We know their preferred channels for engaging with technical white papers, their top social network and their favorite industry-specific media. But most importantly, we also target their interests as people and help our clients’ messaging show up there accordingly.
  • SME Collaboration: We work with your experts to ensure your story passes the technical "sniff test" while maintaining the sharp messaging required to land with executive leadership. Your SMEs can be as hands-on or as hands-off as they prefer in the content development process.
  • PR & Media Authority: We leverage established relationships with reporters and technical media to turn your expertise into outside-validated authority that builds trust and boosts visibility. Learn more about our PR approach.
  • Compliance Considerations: We build regulatory requirements and technical accuracy into your strategy from day one, ensuring your creative concepts are both bold and credible.
How does HexaGroup handle performance and measurement?

Every partnership begins with defined business goals that are then turned into KPIs spanning awareness, engagement, qualified interest, and other strategic priorities.

Once our campaigns are live, we track performance closely. Each client receives a digital dashboard that combines analytics and key metrics from all campaign sources into one extensive visualized report available 24/7.

Monthly reports include elements such as:

  • Google Analytics data (overall traffic, per region, source)
  • Social media data (# followers and engagement)
  • Website data and marketing platform data: Form submission and phone calls
  • Paid Media data: Return on Ad Spend (RAS)
  • Marketing qualified leads

Ongoing campaign monitoring and optimization efforts are key to driving results. We optimize our campaigns in numerous ways:

  • Maximize ROAS aligned with business objectives
  • Adapt campaigns to market trends and feedback
  • Refresh creatives to prevent ad fatigue
  • A/B test offers and ads for precise optimization
  • Implement multi-channel lead nurturing strategies
Does HexaGroup support technical content creation at scale?

Absolutely. We produce content that’s engineered for impact. Our content offering includes:

  • Foundational Content: Web copy, brand videos, collateral, blog posts and other assets that form your content foundation.
  • Premium Content: Case studies, white papers, 3D animations, webinars and other content used to generate and sustain demand.
  • Promotional Content: Emails, ads, social media posts and other assets that drive visibility for your foundational and premium content.

HexaGroup can scale development to reflect your brand’s growth goals and strategy. We’re experts at reusing and repurposing content, and we have a track record for helping our clients establish a culture of content development that minimizes SME time and maximizes quality output.

We also leverage interview-based content such as B2B podcasts to turn a single piece of content into dozens. Learn more about our approach.

Can HexaGroup tailor capabilities for startups or leaner teams?

Yes. We provide expert firepower without the overhead of extra hires. Our model flexes to fit your growth stage:

  • Startup GOpack: Your launchpad for rapid marketing lift-off; pre-built Growth Engine templates and strategy frameworks for teams that need results now.
  • Project-Based: Precision-engineered solutions built to your exact specs and business requirements.
  • Fractional & Outsourced: Plug in a ready-made marketing team that syncs perfectly with your internal culture and makes you look like the hero.
How does HexaGroup collaborate with in-house marketing teams?

We offer flexible commercial models for clients with in-house marketing teams or existing outside resources. Whether we act as your full outsourced marketing department, fractional CMO, or as an add-on to your in-house team, our goal is to help you succeed. We pride ourselves on being driven by value, not ego, and are here to make your team look like the hero.

Communication is key to working seamlessly together. We hold weekly operating check-ins to stay aligned, monthly performance reviews to optimize results, and quarterly strategy resets to adapt priorities as market conditions evolve.

View this case study for an example of how we function as a fully outsourced marketing department and this example of our ability to support an in-house team.