Optimizing the entire flight path, from video strategy to marketing-ready asset

Video content is critical to engaging audiences and enhancing your customer’s experience. But without the right resources, producing that content can feel like charting uneven terrain. Trust HexaGroup to spearhead every element of your video program with equal parts strategy, creative and execution.

Our approach

Maximizing your video’s value, frame by frame

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In technical B2B markets, expertise alone doesn’t close deals. Whether you’re targeting investors, prospective customers, partners or top talent, your audience needs to see your innovation in action before they trust you. At HexaGroup, we don't just "make videos;” we engineer high-performance assets that delight and engage key audiences even when your team can’t be in the room.

When guided by the right strategy, video content can build authority, communicate complex ideas clearly, and enhance your customer’s experience at every stage.

  • Branding: Distinctive storytelling that stands out in an oversaturated digital landscape.

  • Marketing: Assets that engage prospective customers and add momentum to your flywheel.

  • Sales: Videos that build authority and communicate complex ideas with total clarity.

  • Service: Content that encourages and reinforces lasting customer loyalty.

Script development and creative strategy

Before we set up a single light or design a motion graphic, we define your video’s purpose and align it with your specific growth goals. Whether you need to build brand awareness, communicate a technical product, or drive demand with compelling campaign content, every goal requires a unique creative trajectory. We map this out up front so every production is aligned with your priorities from the start, ensuring your message lands exactly where it needs to.

Turnkey production support

We handle the entire flight path from pre-production through the final marketing-ready deliverable. This includes:

  • Scriptwriting and storyboarding
  • Developing shot lists
  • Scheduling and location scouting
  • On-camera coaching
  • Professional recording
  • Editing and color grading
  • Motion graphics
  • 3D animation
  • Sound design
  • Final packaging and delivery
  • Management of timelines, budget and revisions
  • Promotion of your multimedia content

 

Whether it’s a live action documentary style video or a motion graphics explainer, we handle every detail so that there aren’t any surprises—just a high-quality showpiece delivered on time and on budget.

Video marketing and content repurposing

Every production becomes a key campaign asset, but that’s just the beginning of the flight. We can repurpose a single video into multiple high-quality pieces, including short-form clips for LinkedIn, website banners, and multimedia assets that engage buyers across their entire journey. If your project involves live filming, that footage becomes a library of clips that fuels future assets as well.

Producing Value

Consider this our highlight reel

Explore some of the video and multimedia content we’ve produced for our clients.

Aviation aftermarket brand film

Inspired by augmented reality

To reinforce an aviation aftermarket service company’s position as a global leader, HexaGroup produced a brand film inspired by augmented reality.

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New energy video series

Supporting sustainability positioning

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HexaGroup produced a series of videos to support a client’s updated sustainability positioning and the launch of its new energy solutions.

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3D animation for hydrogen technology

Showcasing breakthrough innovation

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HexaGroup created a series of 3D animations illustrating a pioneering hydrogen production technology. Then, we leveraged the animations in a high-impact marketing video.

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Live-action recruiting video

Mock facility tour

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HexaGroup created a live-action recruiting video for a leading steel pipe manufacturer to help them recruit top talent amid the “Great Crew Shortage.”

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Brand story rollout video

Distinguishing a growing company

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HexaGroup crafted a brand video that helped a rapidly growing petrochemical company distinguish itself from other commodity traders.

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Brand and campaign videos

A great brand video tells your story in a distinct, unforgettable way. A great brand video also positions your brand at the center of your industry while building immediate credibility. Our brand and campaign videos leverage strong storytelling and emotion-inducing visuals to connect deeply with your target audience. We produce everything from cinematic brand films and high-energy campaign videos to product demos, testimonials, and case studies. Once captured, we optimize every asset for maximum reach and impact, ensuring it integrates seamlessly into your broader growth program to fuel long-term momentum.

Digital campaigns

Build thought leadership and brand recognition

Technical explainer videos

We’re experts at boiling down, but never water down, complex products, processes, and technologies. Whether it involves 2D and 3D animation, motion graphics, and/or live-action production, our technical and explainer videos make difficult concepts clear and compelling to your audience. This format is especially powerful in sectors like energy, industrial services, technology and manufacturing, where complex subject matter can easily become word soup. We use video and multimedia to illustrate what words alone cannot.

 

Capabilities - Hexagon -GoSurvey

Forge relationships with your top-tier targets

Social and repurposed content

Get more lift out of every production by turning a single deliverable into multiple pieces of content. We specialize in taking your existing video assets and breaking them down into short-form clips, LinkedIn-optimized cuts, YouTube content, and campaign teasers. Beyond just editing, we build content repurposing strategies from the ground up to ensure new productions are planned with multiple end uses in mind.

 

Get your video project off the ground
SEO and PPC

Enhance discovery across AI and search

Powering growth

Why HexaGroup for your video and multimedia

We view video as a key component of an integrated growth strategy. With proven domain expertise in both the media format and the industrial sector, we use video to amplify your growth.

value

Deep expertise in technical markets

We specialize in energy and industrial B2B. What does that mean for you? We understand your audience, your subject matter and the unique logistics of filming in complex operational environments. We produce video content that passes the "sniff test" for engineers and technical SMEs while maintaining the "wow factor" that marketing, sales and customers expect from leading brands.

Asset 5 strategy

Dedicated team with turnkey support

Our U.S.-based video team manages the entire production lifecycle, from initial concept and script development to final delivery and marketing integration. Whether you prefer to be hands-on or completely hands-off, we handle every technical and creative detail so you can stay focused on your business goals.

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Proven video and multimedia track record

From quick social clips to multi-day cinematic shoots across multiple industrial sites, our record speaks for itself. We bring accountability to every project, ensuring you don’t just get a creative idea, but the production expertise required to bring that idea to life on time and within budget.

Asset 3 network

Integrated growth approach

Video and multimedia are critical gears within our Growth Engine platform. We never produce a video just for the sake of it; every asset is designed for multiple uses across your growth strategy. Because when produced strategically, video can enhance PR pitching, boost SEO, serve as a powerful sales enablement tool and more.

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300+

Projects

Delivered for clients across time zones and B2B sectors

30+

Experts

In strategy, creative, execution and video production

86%

Conversion Boost

For landing pages that include video

73%

Of B2B Buyers

Prefer learning about a product by watching a video rather than reading text

15-30

Assets Created

All from one high-value recording, for use across platforms and every stage of the funnel

Latest Insights

Flying lessons on all things multimedia

Explore our latest thoughts on video, multimedia and their impact on B2B growth.

The Tik-Tok Effect: Short-Form Video is Transforming B2B Marketing

Short-form video shift

Flying Lessons@1.5x

Dive into some of the best examples of short-form content from B2B companies and learn how you can leverage the platforms that dominate your buyers’ daily screen time.

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Video: Brain Rot and a Fresh Look at Content Engagement

HEX-Files video episode

NotBrainRot@1.5x

Explore the evolving B2B content landscape and how that should impact your approach to engagement.

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Color Me Impressed: The Art and Science of Your Brand Colorways

Color as a message

Jouvencel@1.5x

Learn how to audit your colors for contrast, digital performance, brand differentiation, and cross-platform consistency—all elements critical to high-quality multimedia.

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Make it bold. Make it fly.

Whether you’re looking to produce a single brand film or build a robust video library, we’ll deliver the turnkey strategy, creativity and execution you need to create winning media.

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Growth Engine

Video and multimedia production as part of your integrated growth strategy

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Project based

A single brand film, campaign video or other deliverable to support a specific goal.

Let’s get your production off the ground

Frequently asked questions

Video and multimedia are a critical element of growth-minded B2B content strategies, yet producing that content is often complex. Here are some of the questions we hear most often from our clients.

How much does B2B video production cost?

It depends on your goals, your format, and your production requirements. We work across all budget levels and scale our production approach accordingly. What we always do is give you a clear picture of what is achievable within your budget before any work begins so that there are no surprises.

How long does it take to produce a B2B video?

It depends on the scope and format. We provide a clear production schedule at the outset and build timelines that work around your team and campaign deadlines.

Do we need to have a script or concept ready before we start?

No. Creative concept and script development are part of our process. You bring subject-matter expertise and business objectives. We translate those into a strategic approach, creative idea and polished script. With that being said, if you already have a concept or script, we can bring it to life for you.

Can you shoot on active industrial sites?

Yes, and this is one of our core strengths. We’re experienced in coordinating shoots in operational field environments, industrial facilities, job sites, corporate campuses and beyond. We handle all production logistics, including scheduling, safety coordination and shot planning around operational constraints.

What if our team isn’t comfortable on camera?

That’s exactly why we provide on-camera coaching. Pre-shoot briefings help your team understand what to expect, and our directors know how to draw out authentic, credible moments that resonate with technical audiences. We’ve worked with engineers, operations leaders, and executives who had never been on camera before and came out looking and sounding exactly like the experts they are.

What types of animation can you produce?

We produce 2D animation, 3D animation and motion graphics ranging from clean explainer-style animations that walk through a technical process to fully rendered 3D product visualizations and animated brand sequences.

Can you help with webinar production and promotion?

Absolutely. We handle end-to-end webinar production, including technical setup, run-of-show planning, on-screen coaching, recording, and post-production. We also develop the marketing strategy for your webinar—audience targeting, email promotion, registration, and post-event content distribution—and can advise on the value of choosing to sponsor a webinar hosted by a trade media partner.

How does video integrate with the rest of our marketing strategy?

Your video content shouldn’t sit in a folder on someone's desktop or on YouTube without any visibility. We help our clients build a video marketing strategy that’s connected to their growth platform so that every asset’s value is optimized.