Tailored to your
wingspan and takeoff
Our GO system — short for Growth Optimization — is designed to deliver a frictionless onboarding experience. Whether you take flight with a custom build, GOpack or project-based engagement, we calibrate your Growth Engine to your unique dynamics. Because at HexaGroup, growth is always precision engineered, never pulled off the shelf.
Our GOpacks bundle proven growth practices for the most commonly seen flight paths. If you needed to amplify your growth yesterday, these pre-built solutions are quick to configure and deploy — helping you take off faster.
Rapidly tailored
Efficiently configure a GOpack based on your priorities, painpoints, budget and GOsurvey insights.
Fast deployment
Get a ready-to-fly system that gets into market fast and accelerates your results from Day One.
Each GOpack includes:
- Strategic planning and quarterly alignment sessions
- Brand positioning and omnichannel creative execution
- Real-time KPI tracking and performance diagnostics
- Campaign strategy and core sales enablement attention
- Ongoing discovery of growth opportunities and GTM inflection
points - Program and project staging, with scoping and spin-off to separate budgets as needed
Mid-Market Packages
Startup and Privaty Equity Packages
L1Build
L2Optimize
L3Scale
L1Build
L2Optimize
L3Scale
Branding & positioning
Brand perception assessment, consistency check, differentiation mapping, mission/value alignment, brand promise, and revise foundational messaging
Includes L1 +
Audience-specific value propositions, messaging matrix, boilerplate and elevator pitch.
Includes L2 +
New product development or some elements of rebranding
Public Relations
One press release, media list development, monitoring setup
Includes L1 +
Quarterly press release and pitching calendar (1 pitch minimum per quarter), customer testimonial initiative
Includes L2 +
Proactive pitching, speaking ops, analyst briefings
Thought Leadership Program
—
Define 2–3 themes for founder/exec positioning, optimize individual LinkedIn profiles for credibility, publish occasional posts (e.g., 1 per month) authored / ghostwritten for leadership.
Includes L2 +
Regular cadence (2–3 posts/month), monthly bylined article, monthly video, speaking engagement and podcast outreach
Brand Awareness Campaign
—
Brand awareness digital ads (Google)
Brand awareness digital ads (Google + LinkedIn)
HubSpot (or Similar) Setup
HubSpot (or Similar) Marketing & Content Starter setup
HubSpot (or Similar) Marketing & Content Starter or Pro setup
HubSpot (or Similar) Marketing & Content Pro setup
SEO & AI Visibility
Keyword research, on-page optimization, Google Analytics setup, sitemap, FAQ page for AI snippets
Includes L1 +
Bimonthly blog program, technical SEO, backlinks, local SEO, schema markup, optimize for snippets & AI Overviews
Includes L2 +
Topic clusters, advanced link building, AI-driven monitoring, voice/conversational search, multi-format optimization, AI visibility enhancements
Demand Generation
Quarterly campaign (awareness, engagement, qualified leads)
Bi-monthly campaigns
Monthly campaigns
ABM
—
20 accounts
30 accounts
Demand Generation
LinkedIn: 1 post/week
LinkedIn: 2 posts/week + additional platforms
LinkedIn: 3 posts/week + additional platforms
Sales Strategy
Assessment of GTM strategy (ICP + BP + UVP + updated competitive analysis)
Includes L1 +
Detailed sales playbook (Pitches, Prospecting & demand generation, Sales and Marketing alignment)
Includes L2 +
3 years strategy and execution planning + Guiding sales principles + ROI tracking + Digital & Conventional tactics
Sales Methodology
Improving sales pipelines and stages. HubSpot or CRM Starter baseline set-up or modification
Includes L1 +
Implement or modify the CRM to reflect pipelines and stages. Exit criteria, define KPIs, content of the sales playbook
Includes L2 +
Key Account Management tactical planning, AI technology tools + Managers make the methodology real
Sales Analysis & Forecasting
Assessment of the methodology, propose improvement
Performance and reporting – Revenue goals and quota construction, Metrics leading / lagging definition
Includes L2 +
Implementation in CRM, frequency and cadence, by role – reporting “thou shalts”
Sales Organization & Talent
Team assessment + tasks review and recommendations
Includes L1 +
Sales training group coaching (if Rain is purchased). Onboarding / comp plans / sales meeting planning
Includes L2 +
KPI definition, role play program. Job descriptions, hiring and onboarding process, accompaniment in hiring process. Responsibility charts + talent mapping
Sales Organization & Talent
Team assessment + Tasks review and recommendations
Includes L1 +
Sales training group coaching (if Rain is purchased). Onboarding / Comp plans / Sales meeting planning
Includes L2 +
KPI definition, Role play program. Job Descs., Hiring and onboarding process, accompaniment in hiring process. Responsibility charts + Talent mappinga
Sales Enablement Program
Assessment propose improvement
Quarterly Sales / Business review,
Sales management coaching
Includes L2 +
Ongoing coaching buffet line
Customer Feedback & Insight Loop
Establish post-interaction surveys, capture basic qualitative feedback (feedback survey)
Includes L1 +
Yearly NPS / CSAT
Includes L2 +
Trends analysis and benchmarking against industry or past performance
CS Organization & Talent (*)
Team assessment + Tasks review and recommendations
Includes L1 +
Onboarding / Comp plans / CS meeting planning, Sales KPI definition
Includes L2 +
Role play program. Job Descs., Hiring and onboarding process, accompaniment in hiring process. Responsibility charts + Talent mapping
Upselling / Cross Selling (*)
Team assessment + Tasks review and recommendations.
Basic upselling / cross-selling group workshop.
Same as L1 Sales training group coaching (if Rain is purchased)
Includes L2 +
Group Workshop for continuous improvement
Customer Success Program
Define key touchpoints from onboarding to renewal, identify service pain points and opportunities for upsell / cross-sell.
Collect testimonials and success stories for marketing reuse.
Same as L1
Includes L2 +
Dedicated CSM framework for key accounts (renewal, upsell focus), lifecycle communication plan (onboarding, adoption, renewal), churn prediction and proactive outreach triggers.
Service Enablement & Support Systems
Create standardized templates and tone guidelines, implement basic ticket tracking
Includes L1 +
Implement ticketing system (HubSpot or Similar, Zendesk…)
Includes L2 +
Automate workflows, SLAs & escalations
Knowledge Management & Collaboration
Develop internal FAQ or simple knowledge base
Includes L1 +
Launch dynamic searchable hub, promote internal sharing and collaboration
Includes L2 +
Customer-facing community or help center
Brand Pulse (Quarterly)
Website health check, brand consistency audit.
Includes L1 +
Competitor benchmark, share-of-voice report.
Includes L2 +
Brand equity dashboard, perception tracking
Marketing Pulse (Monthly)
Campaign performance snapshot, traffic / leads overview.
Includes L1 +
ROI & conversion analysis, SEO / content trends.
Includes L2 +
Funnel attribution, A/B tests, optimization recommendations
Sales Pulse (Monthly)
Pipeline health, stage conversion rate
Includes L1 +
Velocity tracking, deal loss analysis, rep metrics.
Includes L2 +
Forecast accuracy, automation review, stage conversion optimization. Quarterly Sales / Business review, Sales management coaching
Service Pulse (Quarterly)
Satisfaction summary
Includes L1 +
CSAT / NPS trends, issue resolution metrics, and renewal snapshot (when applicable).
Includes L2 +
Customer health score, churn risk flagging, quarterly improvement review.
L1Build
L2Optimize
L3Scale
L1Build
L2Optimize
L3Scale
Branding & positioning
Brand perception assessment, consistency check, differentiation mapping, mission/value alignment, brand promise, and revise foundational messaging
Includes L1 +
Audience-specific value propositions, messaging matrix, boilerplate and elevator pitch.
Includes L2 +
full rebrand, tone of voice guide, storytelling, messaging hierarchy
Public Relations
One press release, media list development, monitoring setup
Includes L1 +
Quarterly press release and pitching calendar (1 pitch minimum per quarter), customer testimonial initiative
Includes L2 +
Proactive pitching, speaking ops, analyst briefings
Thought Leadership Program
—
Define 2–3 themes for founder/exec positioning, optimize individual LinkedIn profiles for credibility, publish occasional posts (e.g., 1 per month) authored / ghostwritten for leadership.
Includes L2 +
Regular cadence (2–3 posts/month), monthly bylined article, monthly video, speaking engagement and podcast outreach
Brand Awareness Campaign
—
Brand awareness digital ads (Google)
Brand awareness digital ads (Google + LinkedIn)
HubSpot (or Similar) Setup
HubSpot (or Similar) Marketing & Content Starter setup
HubSpot (or Similar) Marketing & Content Starter or Pro setup
HubSpot (or Similar) Marketing & Content Pro setup
SEO & AI Visibility
Keyword research, on-page optimization, Google Analytics setup, sitemap, FAQ page for AI snippets
Includes L1 +
Bimonthly blog program, technical SEO, backlinks, local SEO, schema markup, optimize for snippets & AI Overviews
Includes L2 +
Topic clusters, advanced link building, AI-driven monitoring, voice/conversational search, multi-format optimization, AI visibility enhancements
Demand Generation
Quarterly campaign (awareness, engagement, qualified leads)
Bi-monthly campaigns
Monthly campaigns
ABM
—
10 accounts
20 accounts
Social Media
LinkedIn: 1 post/week
LinkedIn: 2 posts/week + additional platforms
LinkedIn: 3 posts/week + additional platforms
Sales Strategy
Assessment of GTM strategy (ICP + BP + UVP + updated competitive analysis)
Includes L1 +
Detailed sales playbook (Pitches, Prospecting & demand generation, Sales and Marketing alignment)
Includes L2 +
3 years strategy and execution planning + Guiding sales principles + ROI tracking + Digital & Conventional tactics
Sales Methodology
Improving sales pipelines and stages. HubSpot or CRM Starter baseline set-up or modification
Includes L1 +
Implement or modify the CRM to reflect pipelines and stages. Exit criteria, define KPIs, content of the sales playbook
Includes L2 +
Key Account Management tactical planning, AI technology tools + Managers make the methodology real
Sales Analysis & Forecasting
Assessment of the methodology, propose improvement
Performance and reporting – Revenue goals and quota construction, Metrics leading / lagging definition
Includes L2 +
Implementation in CRM, frequency and cadence, by role – reporting “thou shalts”
Sales Organization & Talent
Team assessment + Tasks review and recommendations
Includes L1 +
Sales training group coaching (if Rain is purchased). Onboarding / Comp plans / Sales meeting planning
Includes L2 +
KPI definition, Role play program. Job Descs., Hiring and onboarding process, accompaniment in hiring process. Responsibility charts + Talent mappinga
Sales Enablement Program
Team ability to sell the client's solution assessment, provide recommendation for improvement
Includes L1 +
Quarterly Sales / Business review,
Sales management coaching
Includes L2 +
Ongoing training and 1 team workshop.
Customer Feedback & Insight Loop
Establish post-interaction surveys, capture basic qualitative feedback (feedback survey)
Includes L1 +
Yearly NPS / CSAT
Includes L2 +
Trends analysis and benchmarking against industry or past performance
CS Organization & Talent (*)
Team assessment + Tasks review and recommendations
Includes L1 +
Onboarding / Comp plans / CS meeting planning, Sales KPI definition
Includes L2 +
Role play program. Job Descs., Hiring and onboarding process, accompaniment in hiring process. Responsibility charts + Talent mapping
Upselling / Cross Selling (*)
Team assessment + Tasks review and recommendations.
Basic upselling / cross-selling group workshop.
Includes L1 +
Onboarding/ Comp plans/ CS meeting planning, Sales KPI definition. Sales training group coaching (if Rain is purchased) CS leader coaching (10 hours)
Includes L2 +
Dedicated CSM framework for key accounts (renewal, upsell focus), lifecycle communication plan (onboarding, adoption, renewal), churn prediction and proactive outreach triggers.
Customer Success Program
Define key touchpoints from onboarding to renewal, identify service pain points and opportunities for upsell / cross-sell.
Collect testimonials and success stories for marketing reuse.
Define key touchpoints from onboarding to renewal, identify service pain points and opportunities for upsell/cross-sell.Collect testimonials and success stories for marketing reuse. Follow-up with workshop training (1 day)
Includes L2 +
Dedicated CSM framework for key accounts (renewal, upsell focus), lifecycle communication plan (onboarding, adoption, renewal), churn prediction and proactive outreach triggers.
Service Enablement & Support Systems
Create standardized templates and tone guidelines, implement basic ticket tracking
Includes L1 +
Implement ticketing system (HubSpot or Similar, Zendesk…)
Includes L2 +
Automate workflows, SLAs & escalations
Knowledge Management & Collaboration
Develop internal FAQ or simple knowledge base
Includes L1 +
Launch dynamic searchable hub, promote internal sharing and collaboration
Includes L2 +
Customer-facing community or help center
Brand Pulse (Quarterly)
Website health check, brand consistency audit.
Includes L1 +
Competitor benchmark, share-of-voice report.
Includes L2 +
Brand equity dashboard, perception tracking
Marketing Pulse (Monthly)
Campaign performance snapshot, traffic / leads overview.
Includes L1 +
ROI & conversion analysis, SEO / content trends.
Includes L2 +
Funnel attribution, A/B tests, optimization recommendations
Sales Pulse (Monthly)
Pipeline health, stage conversion rate
Includes L1 +
Velocity tracking, deal loss analysis, rep metrics.
Includes L2 +
Forecast accuracy, automation review, stage conversion optimization. Quarterly Sales / Business review, Sales management coaching
Service Pulse (Quarterly)
Satisfaction summary
Includes L1 +
CSAT / NPS trends, issue resolution metrics, and renewal snapshot (when applicable).
Includes L2 +
Customer health score, churn risk flagging, quarterly improvement review.
Our custom Growth Engines are designed entirely around your business and market. This is best for firms that prefer a bespoke approach, have more time to develop their growth strategy and are ready to work hand-in-hand with our growth engineers to design a flight path from the ground up.
Each custom build includes:
- A workshop with our team to dive deep into your business’ growth goals
- Strategic planning and quarterly alignment sessions
- Brand positioning and omnichannel creative execution
- Real-time KPI tracking and performance diagnostics
- Campaign strategy and core sales enablement attention
- Ongoing discovery of growth opportunities and GTM inflection points
- Program and project staging, with scoping and spin-off to separate budgets as needed
Need an expert copilot for a single campaign, rebrand or other initiative? Project-based engagements are also welcome. Our growth engineers bring bold ideas and precise execution to each project, regardless of scope.
Ready for takeoff?
We’ve designed our onboarding process to prioritize speed, efficiency and easy wins within the first two months. Simply complete our quick GOsurvey or request an intro call so that we have the information needed for your Growth Engine proposal. (You’ll have that fast, too.)
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