A market that’s equal parts plot twists and potential
In a space where opportunities move fast, and regulations and budgets move faster, you need a partner with equally impressive experience in oil and gas digital marketing.
For over 20 years, we've been the oil and gas marketing agency trusted by internationally-recognized energy companies to align brand, marketing, and sales. Our tried-and-true framework connects strategy to execution — helping you win the right work, in the right markets, at the right time.
Price Swings
Policy Shifts
Emissions Scrutiny
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Numbers can’t capture the full story
Our success as an oil and gas marketing agency isn’t limited to quantitative results. Where we really shine? End-to-end partnership that transforms how you compete and win. Of the 150+ oil and gas digital marketing campaigns we've created, here are just a few standouts.
Oil and gas digital marketing that moves the needle.
From 3D explainers to tradeshow systems to GTM launches, these campaigns show what happens when oil and gas expertise meets creative built for high-scrutiny buyers.
PODCASTS
Oil and gas digital marketing that works smarter, not harder.
Engineers, procurement teams and operations leaders consume content on their terms — commuting to sites, traveling between projects and squeezing learning into packed schedules. Unlike one-time downloads, podcasts position you as the ongoing expert buyers return to, recommend and remember when it's time to award work.
Sustained attention
Podcasts command 30-60 minutes of focus, earning earning mental real estate competitors can't buy.
Authentic connection
Buyers hear real expertise (not marketing claims), translating directly into credibility and preference.
Category authority
Regular episodes position your company as the voice shaping how the industry thinks.
How we’re leading the way
From launching The HEX-Files Energy Marketing Podcast to producing targeted thought leadership series for our clients, we're pioneering how oil and gas companies use audio to build relationships. We handle everything from strategy and guest booking to production, promotion and repurposing, so your team can focus on sharing expertise.
Browse our latest and greatest:
Peter Shwets
Peter Lyall
Michel Prive
How disconnected teams cost qualified deals
Jenny Salinas
How established oil and gas firms can move faster with less effort
Frederik Klaarenbeek
How PE-backed oil and gas companies can accelerate value
The bottom line?
Real impact is engineered over time.
We’ve been in this space long enough to know ideas alone don’t cut it. Oil and gas digital marketing doesn't succeed through isolated campaigns. It requires strategic systems calibrated to 6-18 month sales cycles, multi-stakeholder buying committees, engineer-level scrutiny and market conditions that shift between proposal and award.
Our Growth Engine model connects every effort and compounds results across channels, regions and product lines. We've made a name for ourselves as a premier oil and gas marketing agency by building systems that perform under pressure and deliver predictable growth, quarter after quarter.
A repeatable, scalable framework that goes the distance
We start by finding the truth in your market, then translate it into a bold, defensible strategy. From there, we build oil and gas digital marketing campaigns and systems that keep opportunity in motion long after launch.
Getting granular: How we transform insight into impact
Oil and gas digital marketing often breaks down because it lacks integration. Strategy is buried in slide decks, creative materials are scattered across drives and campaigns are running in silos. Our framework welds that chaos into one cohesive system without tearing down what's already working. The payoff: early wins that build momentum and a Growth Engine that compounds over time.
Choose your path
We’ll choose the right engagement model together: a rapid-deploy GOpack, whether that be a custom Growth Engine or a focused project engagement. This decision sets the pace and structure for everything that follows.
Set budget and scope
Next, we'll define a budget range and scope that reflects your team's bandwidth, 6-18 month oil and gas sales-cycle length and capacity to manage multi-stakeholder buying committees. If initiatives need to be phased or split across budgets, we map that out upfront.
Dig deeper
You'll complete a 10-minute GOsurvey across branding, oil and gas digital marketing, sales and service, then we'll review the results together. It's a pre-flight check that surfaces blind spots and gives us shared direction before we touch a single deliverable.
Align on goals
Next, we run a discovery workshop to align on customers, buying dynamics, differentiators and constraints. This step turns internal knowledge into shared clarity so we can lock in a timeline and KPIs.
Validate the market
We pressure-test your positioning using Clustaar insights and competitive mapping. Our team analyzes search demand, competitor messaging, category language and content gaps to inform a strategy that stands out in the oil and gas space.
Build the system
We develop your positioning, messaging and creative assets based on your engagement model. From complete brand systems to targeted campaign materials, we ensure technical accuracy and consistency across your website, sales enablement, RFP responses and events. The scope varies. The standards don't.
Launch in phases
We activate your Growth Engine through digital foundation work, oil and gas digital marketing campaign execution, sales enablement and performance tracking scaled to your engagement model.
GOpack clients receive our proven framework built in: strategic planning, quarterly alignment, real-time KPI tracking, ongoing opportunity discovery across upstream/midstream/downstream markets, and coordinated program staging.
Optimize and evolve
Each month, we review performance together, diagnose what’s working across long sales cycles, and optimize in real time. Quarterly, we zoom out to address market shifts, regulatory changes and new opportunities. The bottom line? Your oil and gas digital marketing strategy will always be ahead of the curve.
Leadership who pioneered oil and gas digital marketing.
We're not one of the world's most respected oil and gas marketing agencies by accident. We were founded by industry veterans who spent years in upstream, midstream, and downstream operations before asking: what if we built marketing differently?
Because our leaders come from oil and gas (not just marketing agencies) and helped create the specialized oil and gas digital marketing approach energy companies need today, we're far more than a vendor. We're a 360-degree partner who's been in your shoes and is dedicated to evolving how you compete in the market.
Arnaud Dasprez
CEO, HexaGroup
Arnaud helped bring digital marketing to the gas and oil more than two decades ago, and he still leads the charge. A seasoned marketing technologist and global communications strategist, Arnaud also hosts The HEX-Files Energy Marketing Podcast, sharing practical truths that improve energy marketing outcomes.
Didier Germain
COO, HexaGroup
Didier brings the operator’s discipline that oil and gas teams respect: structure, accountability, and execution that holds up under pressure. Before HexaGroup, Didier built his career at Schlumberger, gaining deep experience in the systems and rigor required to deliver complex work consistently across teams, timelines and high-stakes environments.