Strategic context
The challenge
To support a growing U.S. footprint in 2025, TEAM needed a unified structure to strengthen national visibility, provide consistent support to all its branches, and equip sales teams to drive upsell and cross-sell opportunities. The goal was to ensure growth didn’t dilute TEAM’s sales performance or brand strength.
The HexaGroup & SLIC Growth Engine
HexaGroup and SLIC designed a phased implementation that delivered immediate value while setting the foundation for a scalable long-term system. Phase 1 (2025) included the rapid delivery of foundational sales playbooks to standardize the go-to-market strategy and unify sales execution. Phase 2, set for 2026, involves the deployment of a tailored Growth Engine to fully integrate sales and marketing with division-specific enablement. In this model:
- HexaGroup spearheaded content, strategy, and GTM alignment.
- SLIC acted as HexaGroup’s implementation partner, supporting playbook development, sales process alignment and field execution excellence.
Execution highlights
In partnership with SLIC, HexaGroup created comprehensive playbooks that gave all branches consistent messaging, process clarity, and tools for immediate effectiveness. With this foundation in place, the next phase will expand to include a custom Growth Engine. Aligned to each division’s needs, this growth system will be designed to strengthen the integration between sales and marketing.
Strategic impact
This two-year roadmap provides both short-term gains and long-term scalability:
- Immediate Sales Improvement: Our 2025 playbooks brought clarity, consistency, and measurable lift across branches.
- Stronger Upsell & Cross-sell Capabilities: Improved tools and messaging empowered teams to expand revenue within existing accounts.
- Divisional Scalability: The 2026 custom Growth Engine will create a repeatable, division-ready framework for sustained growth.
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