Strategic context
The challenge
The venture had to quickly demonstrate market interest, quantify its business potential, and build a credible case for Phase 2 funding. Key objectives included:
- Confirming engagement from priority industry players
- Developing financial projections
- Identifying barriers to entry
- Justifying continued internal investment
The HexaGroup & SLIC Growth Engine
Execution highlights
Together, the HexaGroup and SLIC teams delivered a fast, integrated path from market positioning to commercial engagement. HexaGroup built the go-to-market roadmap and all market-facing assets. SLIC transformed technical engineers into confident business developers using hands-on training and role play. Highlights of our collaboration include:
- Accelerated GTM Plan: A three-week sprint produced a tactical roadmap, positioning guidance, and execution sequence.
- Sales Team Enablement (SLIC): Structured coaching and role-playing to help engineers communicate value and engage prospects effectively.
- Marketing Toolkit (HexaGroup): Discovery presentations, email templates, and tradeshow collateral supported consistent, professional outreach.
Strategic impact
Working together within the Growth Engine framework, HexaGroup and SLIC helped SLB rapidly validate a new venture, transform its technical teams and secure internal investment within a corporate innovation environment. This collaboration delivered rapid, tangible results:
- Validated Market Demand: Within two months, the SLB team generated meaningful conversations with high-value targets.
- Delivered Commercial Proof: The startup secured a Memorandum of Understanding—key evidence of viability.
- Helped Secure Phase 2 Funding: With strong validation and a clear business case, the venture gained internal approval for continued development.
