Strategic context
When MMT lost its sales and marketing leader, the company’s technically brilliant team struggled to maintain commercial direction. Without a unified revenue strategy, key initiatives stalled and market share declined, threatening the firm’s long-standing leadership.
The challenge
When repeated attempts to replace the departed leader failed, the company was left without ownership of core revenue activities. Strategic initiatives were dropped, and the brand experienced a noticeable erosion in its market position. MMT didn’t just need a new hire; it needed a complete commercial reset.
The HexaGroup & SLIC Growth Engine
The engagement began with SLIC coaching a promising internal sales rep into a potential leader. It quickly became clear that the deeper issue was structural, not individual. To build upon this initial success, HexaGroup and SLIC implemented a full Growth Engine solution. HexaGroup spearheaded strategy, go-to-market alignment and content, while SLIC acted as our implementation partner for sales excellence and process discipline.
Execution highlights
Our partnership with SLIC created a unified, scalable system to rebuild MMT’s commercial momentum. During the Growth Engine execution phase, we delivered:
- Sales Infrastructure (SLIC): A comprehensive sales playbook to standardize best practices.
- Sales & Marketing Assets (HexaGroup): Case studies and enablement materials to strengthen market conversations.
- Go-to-Market Support (HexaGroup): Guidance for a new product launch and improved distribution strategy.
- Integrated Revenue Alignment: A structured system unifying sales, marketing, and leadership around measurable growth.
Strategic impact
The Growth Engine helped MMT reignite its marketing and sales momentum through an integrated, results-driven approach that:
- Restored commercial direction with clear processes and accountability
- Rebuilt MMT’s competitive advantage through professionalized sales and marketing
- Accelerated new product adoption with a well-supported, well-executed launch strategy
- Institutionalized growth via a repeatable system not reliant on any single person.
