HexaGroup brings the best balance of marketing and communications strategy, creative, analytics, tactical and technology expertise to clients worldwide.
Get a glimpse into our environment with HexaHumor. Each video entertained clients and offered a unique opportunity for team building.
HexaGroup is an award-winning digital agency that engages audiences, solves business problems and capitalizes on opportunities using our passion for technology and ability to produce great content.
Prepare to be entertained as you come along for the ride! You’ll get a good sense of our services and the exceptional creativity we craft into every project.
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We don't just create websites, we create winners.
More than a logo or tagline, a brand is the very personification of a company — the product or service combined with a promise. Brand essence, which should be defined in less than six words, specifies the primary values that permeate all aspects of marketing communications, defines the personality and anchors the tone and rhythm of all communications.
At HexaGroup, we know that marketing begins with branding. Our brand development process allows us to systematically gather company information and creatively define what is unique about your business.
HexaGroup follows an extensive and complete branding process that can be implemented from start to finish or used to accommodate a client's need based on where they are in the process. Offering full flexibility, our process can be adapted to a product or service's level of maturity and can also be tailored to fit a client's budget.
With HexaGroup's branding services, our clients receive the benefit of focused, expert planning across a range of creative mediums while enjoying the cost advantages of being able to implement only the creative services needed.
Our branding process begins with research. We conduct an internal marketing audit among key stakeholders to truly understand your company, product, channels, competition and buyers. This information helps to define the essence of your brand, create a brand model and establish brand identity. We then develop a communications plan to translate key objectives into measurable business goals. Evaluation of brand identity is ongoing as there is continuous realignment of tactics based on measurable analytics.
Start with an overall agreement on key objectives.
The heart and soul of the brand.
The brand map.
Revisit and refine key objectives.
Interpret key objectives into measurable business goals.
Review results across KPIs, analytics and business goals.
HexaGroup's branding services call upon an experienced team of research, marketing and creative professionals who possess years of experience analyzing current brand perceptions and developing new brand identities across both online and offline media. We employ marketing project managers who have knowledge across a range of industry sectors and who take time to develop a deep understanding of our client's specific challenges. HexaGroup’s award winning creative teams translate this abstract knowledge into a single, unifying branding vision.