500% more leads. 35% less marketing spend.
Public Relations Services
You're hosting an event. You launched a new service. You won an award. When you have good news, you want to make sure it's noticed – and by the right people.
Our public relations team members will work to craft your message, create a press release, publicize your upcoming event and share your news across the industry. With decades of experience, we know how to garner attention for your company in the spaces where it's most likely to impact your audience. Whether a press release for a national audience or event for local professionals, we'll create an accessible, cohesive campaign to share your news for the media and audiences you want to capture.
Change Management Services
As organizations experience mergers and acquisitions, reach out to new markets or redefine their brand identity, their strategy changes, impacting all areas and aspects of their business. Communication, both internally and externally, becomes essential to maneuver these critical periods of change successfully.
Uniquely experienced in change management, HexaGroup is often engaged to assist clients in packaging their new strategy into a well-defined offering to ensure the message is clearly and efficiently communicated to all target audiences.
Our team of seasoned consultants works hand-in-hand with our clients' senior management to establish communication objectives, identify anticipated objections and develop solutions for overcoming them. Employing a consistent voice and top-down influence to facilitate acceptance, we then work with our clients' various communications departments to further disseminate the message, tapping into our arsenal of communication tools to produce all needed communication vehicles.
Our MarComm Planning Services
HexaGroup's formalized marketing and communications program provides a blueprint for either a coordinated campaign or allows our clients to select only the specific services needed.
Our marcom process incorporates four stages:
We listen to what the client wants and help them articulate it. We conduct research to test assumptions, discuss opportunities, make campaign recommendations and identify preliminary KPIs.
Next, we define key elements such as objectives and KPIs that produce a successful strategic campaign. We establish budgets, timelines and a media plan, and follow with a detailed marcom plan and creative brief.
We offer an incomparable range of digital and traditional deliverables with regards to creative, production and in-market.
We believe in a results-oriented process, complete with constant feedback on marketing and communications activities, and adapt as necessary to ensure a successful campaign.
Why Choose HexaGroup As Your Houston B2B Marketing and Communications Agency?
With more than 20 years of experience, our expert marketers craft and convey your message to the market you want to reach. We'll develop a plan, implement strategic campaigns, track progress toward KPIs and grow your organization without increasing ad spend. Based in Houston with an international reach, our team has a long history of combining cutting-edge technology with attention-grabbing creativity to reach your business' objectives and capture your target market.
Contact us to talk about how our marcom and public relations services can super-charge your business' growth.