Marketing and Communications Planning Services

Combining art and science to create the perfect MarComm plan for your organization.

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Planning is an integral element of what we do at HexaGroup. At the beginning of every new project, we make sure we understand all of your business objectives to ensure we provide the best possible service. Proper planning allows us to give our clients an optimal experience throughout the marketing communications process.

Our MarComm Planning Services

HexaGroup's formalized marketing and communications program provides a blueprint for either a coordinated campaign or allows our clients to select only the specific services needed.

The HexaGroup MarComm Process includes four stages:

  1. Platform
    We listen to what the client wants and help them articulate it. We conduct research to test assumptions, discuss opportunities, make campaign recommendations and identify preliminary KPIs.
  2. Strategy
    Next, we define key elements such as objectives and KPIs that produce a successful strategic campaign. We establish budgets, timelines and a media plan, and follow with a detailed MarComm plan and creative brief.
  3. Implementation
    We offer an incomparable range of Web-based and traditional MarComm deliverables with regards to creative, production and in-market.
  4. Results
    We believe in a results-oriented process, complete with constant feedback on marketing and communications activities, and adapt as necessary to ensure a successful campaign.

Why HexaGroup for MarComm Planning?

With more than 20 years of experience, HexaGroup's expert marketers help clients through our detailed approach to developing a sound MarComm plan to ensure customers are reached in the most effective way. Our ability to truly understand and plan campaigns comes from our long history of offering the highest standards of creative and technical innovation to produce our online MarComm deliverables.