Marketing and Communications Planning Services

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Planning is an integral element of what we do at HexaGroup. At the beginning of every new project, we make sure we understand all of your business objectives to ensure we provide the best possible service. Proper planning allows us to give our clients an optimal experience throughout the marketing communications process.

Our MarComm Planning Services

HexaGroup's formalized marketing and communications program provides a blueprint for either a coordinated campaign or allows our clients to select only the specific services needed.

The HexaGroup MarComm Process includes four stages:

1. Platform
   We listen to what the client wants and help them articulate it. We conduct research to test assumptions, discuss opportunities, make campaign recommendations and identify preliminary KPIs.
2. Strategy
   Next, we define key elements such as objectives and KPIs that produce a successful strategic campaign. We establish budgets, timelines and a media plan, and follow with a detailed MarComm plan and creative brief.
3. Implementation
   We offer an incomparable range of Web-based and traditional MarComm deliverables with regards to creative, production and in-market.
4. Results
   We believe in a results-oriented process, complete with constant feedback on marketing and communications activities, and adapt as necessary to ensure a successful campaign.