Live-Action Recruiting Video

A leading steel pipe manufacturer, Borusan Mannesmann was struggling to recruit top talent amid the great crew shortage. HexaGroup worked with our client to produce a “mock facility tour” video that showcased Borusan’s world-class Baytown campus through the eyes of its humorous, down-to-Earth employees. With the video as a focal point, our client was able to execute a recruiting campaign that not only resonated with top talent but also showcased its significant investment in its Baytown campus — a work environment that brings out the best in both its manufacturing and its team.