Brand Video
We produced a series of videos to support John Crane’s updated sustainability positioning and the launch of its new energy solutions. The “Shape Your New Energy Reality” brand video tied the company’s legacy of sustainability and innovation to the urgent need for energy transition progress, especially in hydrogen, CCUS and greenhouse gas emissions reduction.
Solution Series
Other videos in the series explored the company’s hydrogen, CCUS and LNG-specific offerings — each time, using concrete statistics to communicate the reliability of John Crane’s solutions, even in fast-evolving landscapes such as the current energy transition. We leveraged these videos not only on the John Crane website, but in ad campaigns, at events and across social media.
