The Assignment
Culinary Institute Lenotre needed a full-service marketing partner to drive enrollment, modernize their web presence and attract a diverse mix of students from high school grads to career changers. With no in-house marcom team and enrollment lagging post-COVID, the college turned to HexaGroup for strategic support.
The Challenge
Enrollment was down, visibility was low and the website wasn’t built to convert. Our job? Launch a bold new site, boost lead quality and create campaigns that spoke to multiple personas — across programs, platforms, and age groups — with the goal of increasing enrollment by 50%.
The Solution
We built a high-performing, mobile-friendly website from the ground up paired with persona-driven campaigns across Google, LinkedIn and TikTok. Layering in SEO-rich content, video-testimonials, live social events and a full HubSpot automation engine, we turned Lenotre's website into a conversion machine.
The Results
Leads skyrocketed 75.64% with over 7,400 goal completions across channels. Bounce rate dropped 53.83%. Instagram interactions spiked 118.76%. And with lower cost-per-click and higher engagement, Culinary Institute Lenotre saw real results: fuller classes, stronger brand presence, and a foundation built to scale.
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