Upstream Technology Rebrand

A multiphase separation technology provider needed to reposition its company for the energy transition without losing sight of its solution’s OPEX and separation benefits. HexaGroup executed a turnkey brand development strategy that included a new company name, visual identity and messaging. We supported our client at every stage of the engagement, developing board presentations that communicated the value of the rebrand, email announcements that re-introduced the company to its customers, and key collateral — website, corporate sales deck, white papers and more — that applied the company’s rebrand seamlessly. Post-relaunch, we also helped Separa execute its first-ever brand awareness campaigns to drive visibility and SQLs.