Background
Frank’s International has been a trusted name in tubular and oil and gas services since 1938. However, the brand’s online presence did little to reflect its expertise or innovation. Its website was dated, difficult to navigate, not responsive for mobile and offered a poor user experience. But most importantly, the website positioned Frank’s International as a product- and tech-driven company, overlooking the powerful solutions it delivers for its customers.
Objectives and Challenges
With Frank’s International, our core goals involved overcoming two core challenges: achieving a highly functioning, responsive, user-friendly website and using that website as an opportunity to reposition the brand as solutions-driven.
Solution
Website development is HexaGroup’s hallmark. We implemented our proven process to give Frank’s International a website that delivered a high-quality experience and clearly communicated the brand’s expertise.
- Clustaar™ Analysis
- Strategy
- Growth-Driven Website
- Proven Performance
After developing a website navigation and messaging approach that reflected the brand’s new positioning, HexaGroup began the website development process. Our website team included designers, UX specialists, copywriters, marketing technologists, analytics experts and programmers/developers, all working together to deliver a website that fires on all cylinders.
HexaGroup provided robust reporting on the Frank’s International website performance at every stage to ensure we surpassed quality benchmarks such as load speed, SEO optimization, technical optimization and responsiveness.
Results
The Frank’s International website is a fully responsive, user-friendly foundation for the brand’s online presence. By aligning function, design and content behind the brand’s new message, HexaGroup gave the company a high-performing website with the flexibility to grow as it continues to expand its global footprint.
- Website traffic grew by 76.98%
- New users increased by 111.05%
- Organic traffic on mobile devices increased by 36.60%
Read our full-length Frank’s International case study for more on how HexaGroup can help your brand secure the high-quality website that you and your customers deserve.
Proven Methodology. Amplified Results.
At HexaGroup, performance is in our DNA. We’ve spent the last two decades honing a six-step marketing methodology that balances proven best practices with each client’s unique objectives. Armed with in-depth knowledge of the energy, technology and professional service sectors, our team hits the ground running to achieve your KPIs.
