We Scaled Without Marketing Until Growth Forces Us to Start Hunting with Michael McHale
How did PSA Systems grow from a small automation company into a leading industrial services provider, and why are customer relationships, brand visibility, and AI-driven improvements important for long-term growth?
In Episode 26 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Michael McHale, VP Operations & Chief Executive Officer at PSA Systems, an industrial automation company that provides robotics, machining, fabrication, and repair services. Michael shares how PSA grew from a small business with one customer into a multi-location company serving Fortune 1000 manufacturers. He discusses the value of organic growth, building long-term customer relationships, expanding sales and marketing efforts, and adopting AI to improve operations. Michael also explains how PSA is strengthening its brand through a new website, LinkedIn outreach, podcasting, and a greater focus on finding new opportunities while continuing to support existing customers.
With a background in industrial automation, robotics, and manufacturing services, Michael McHale explains how PSA Systems has grown from a small automation company into a multi-location business serving Fortune 1000 manufacturers. He shares how the company expanded its machining, fabrication, and repair capabilities to better support customer needs and create more stable revenue streams. Michael also discusses the importance of long-term customer relationships, building a stronger brand through marketing and outreach, and using AI tools to improve project management, sales processes, and overall business efficiency.
In this episode, expect to learn:
-How PSA Systems provides robotics, machining, fabrication, and repair services for industrial customers
-Why the company expanded its internal capabilities to better support automation projects
-How long-term customer relationships and organic growth helped PSA grow from one customer
-The role of website updates, LinkedIn outreach, podcasting, and sales tools in building brand awareness
-How AI is being used to improve CNC programming, project management, proposals, and business operations
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