The opportunity
A longtime leader in height safety, Guardian wanted to launch its new suite of digital tools at the industry’s biggest forum: World of Concrete. To make a splash, Guardian needed a video that clearly and succinctly communicated the value of the digital tools for all the core audiences within its customer base, including distributors and end users. The video would be displayed prominently at the brand’s WOC booth but also leveraged in future campaigns.
The creative theme
After conducting extensive competitor research, our team identified a white space opportunity for the digital tools to be branded as a single digital ecosystem. After establishing the tools as a single ecosystem called Guardian OS, we worked hand-in-hand with the client to solidify Anchored in Connectivity as the Guardian OS launch theme. The concept reflected the brand’s history—it invented the first roofing anchor decades ago—while giving a nod to the connectivity the digital tools enable. We also developed the complete messaging and visual systems to bring the creative theme to life.
Turnkey 3D animation
With the ecosystem branding and campaign theme in place, we produced a premium 3D animated video to launch Guardian OS. We handled the entire project in-house, from initial concept and scriptwriting to final visual production. We built distinct 3D environments that reflected the daily realities of both end-users and distributors, using these highly accurate scenes to depict how each digital tool in the ecosystem simplifies height safety. The video wow’ed at WOC and was central to the wider Guardian OS brand awareness campaign.
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