The assignment
Natura PCR, a post-consumer resin company on a mission to democratize the use of 100% recycled plastic, needed a digital presence as bold as its vision. The challenge? Most of the industry still assumed PCR suppliers couldn’t deliver at scale, with the consistency or compliance that global brands demand.
Positioning and validation
We set out to shift that perception with a website that spotlighted Natura PCR’s technology, capacity, and resin portfolio — proving recycled plastic can meet and exceed modern quality, scaling, and regulatory standards. Our team interviewed key players at Natura PCR to translate top differentiators into a clear, digestible, and market-ready narrative.
Creative and rollout
We launched a website that told Natura PCR’s story in a way that directly addressed audience pain points such as scaling, FDA-quality feedstock, and brand compliance pressures. Then, we rolled out blog content, inbound marketing, and PMAX/Google Ad campaigns to spark conversations between Natura PCR and global sustainability leaders. The result: a clear market introduction that boosted awareness, generated replies from top sustainability executives, and led to meetings with key decision-makers.
