The opportunity
A global chemical logistics leader, TALKE was looking for innovative ways to increase visibility for the US segment of its business. As part of our integrated brand awareness campaign, we pitched a podcast that would serve both as a business development tool and a content engine.
Strategy & concept
Our producers have launched 100+ podcasts in the last two years—not as vanity exercises, but as measurable growth drivers. With TALKE, our podcast strategy revolved around relationships. We leveraged their campaign theme, TALKE ‘BOUT (pronounced talk about), in the podcast title, the overall concept and the host’s conversational approach to discussing chemical logistics issues with fellow industry experts. We aligned our episode topic mix with the company’s growth focuses and ICPs.
Pre-production
Before a single word was recorded, we built the infrastructure and workflow to support a weekly posting cadence. We set up the RSS feed and a dedicated YouTube channel, so TALKE owned its distribution from day one. Next came the studio. Rather than renting a space, we designed a personalized set inside TALKE’s new warehouse facility. The studio included high-quality equipment, with three camera angles, two microphones, and professional lighting.
Episode recordings
We then batched three full episodes before launch. Each episode was edited into full video and audio versions, plus an episode trailer, show notes, and three teaser clips cut for social media channels. We also created written content to accompany every promotional video across every channel, keeping the TALKE ‘BOUT voice consistent from the episode to the caption.
Launch
TALKE ‘BOUT went live in June 2026 across YouTube, Spotify, and Apple Podcasts with a coordinated social rollout driving audiences to all three. From there, the biweekly cadence was set. The batched episodes gave TALKE a stable release rhythm out of the gate, and the studio setup made ongoing production fast enough to keep it that way.
The bigger picture
The show found its audience quickly, with subscriptions growing across both video and audio versions, YouTube episodes averaged 3,000 views apiece, and strong engagement on every podcast-related social post. TALKE ‘BOUT quickly grew into a recurring, ownable platform for their expertise. But the real value sits in the guest chair. Each episode gives host and COO Alexander Boehm a natural reason to sit down with industry leaders who double as prospective clients, turning a content engine into a relationship builder.
.png?width=605&height=451&name=melissa%20groo%20flying%20bird%20(1).png)