About Us - HexaGroup

Make it bold. Make it fly.

HexaGroup is the growth engineer for energy and industrial firms ready to break silos, rethink growth and build systems that last. We’re experts at hatching transformative ideas and scaling them with precision — because real growth is engineered, not magic. Whether you’re an energy or industrial services company, investor or PE firm, marketing leader or entrepreneurial service provider, we’re passionate about helping you take flight.

International roots. Houston home.

Founded in France, headquartered in Houston and inspired by L’Hexagone

Always in touch and easy to work with

Driven by impact, not recognition, and flexible in how we work together

With a rolodex like no other

Close ties to 1K+ cross-domain B2B experts and a deep network of energy and industrial leaders

Leads by example

A 6th Wave of Innovation mindset and a focus on sustainability — including doing more with less

Fully staffed and equipped

30 brand and marketing SMEs; six focus areas; #1 web development firm in Houston (Houston Business Journal)

Singular focus on rapid growth

Growth Engines that integrate branding, marketing, sales and service, plus outsourced marketing models

Where imagination and execution flock together

Our domain experts span branding, marketing, sales and service — and there’s not a silo in sight. Together, we transform bold ideas into engineered growth systems, one golden egg at a time. Meet your growth engineers.

Tennis freak.
Jazz afficionado.
Foodie.
Sens de l'humour vaseux.
Get s___ done.

Arnaud Dasprez

Chief Executive Officer

Creative Catalyst.
Fearless Explorer.
Heritage Craftsman.
Adventurous Storyteller.
Avid Learner.
Tormented Loyalist.

Tom Merrill

Chief Creatve Officer

Avid writer.
Strategic thinker.
Entrepreneur at heart.
Lives in Houston.
Dreams of Crete.
Go Ravens.

Emily Hubbell

Director of Strategy

Design.
Music.
Photography.
Travel.
Movies.
People.

Fernando Lorenzo

Art & UX Director

Entrepreneurial spirit.
Athlete.
Passionate writer.
Volume negates luck.
Violinist.
Go All-in.

Alberto Bernardoni

Client Growth Intern

Football (the real one, that you play with your feet and not your hands).
Outdoors (skiing, hiking).
Foodie and wine.
Dry jokes.
Adaptable.
Thrive to serve others.

Alexandre Kleitz

IT Director

Problem solver.
Scenic views.
Golfer.
Cheese head.
Human rights activist.
Competitive.

Andrea Simonton

Account Manager

Running.
Yoga.
Travel / roadtripping.
Long walks on the beach.
Whisper sweet nothings to cats.
The loudest shy.

April Oh

Account Executive

Music.
Travel.
Books.
Great food.
Running.
Arts & Crafts.

Bruna Kukiela

Copywriter

Powered by Hip-Hop + Salsa.
Food pilgrim.
Mind-body vibes.
Less is more.
From Big Apple to Mission Control.
Wu-Tang is for the children.

David Malagon

Account Executive

Creative writer.
Victorian literature fanatic.
Distance runner.
Liverpool football club supporter.
World traveler.
Foodie.

Elliott Cundieff

Copywriter

Asking people questions.
Being outside.
Eating great food.
Dancing.
Playing with art.
Exploring new places.

Frances Milam

Copywriter

Design.
Animation.
Illustration.
Photography.
Basketball.
Cycling.

Julián Smith

Graphic Designer

Concerts/music festivals.
Matcha.
Traveling.
Foodie.
Cat mom.
Scary movies.

Lauren de Ybarrondo

Account Executive

Baking.
Crafting.
Yoga.
Reading.
Playing with my dogs.
Drawing.

Lilly Charles

Marketing Intern

Stories.
Cat Naps.
Bubble Baths.
Music.
Crafting.

Morgan Phillips

Multimedia Manager

Based in Novi Sad, Serbia.
Geeky creative soul.
Lives for nature escapes.
Loves to cycle.
Loves video games.
Novak Djokovic is the GOAT.

Nebojsa Dotlic

Graphic and Web Designer

Reader of the classics.
Music creator and playlist maker.
Runner and lifter.
Buffalo born and raised.
Sports fanatic and basketball player.
Always building stories out of work and life.

Noah Towne

Copywriter

Pickleball.
Indoor Cycle.
Foodie.
Travel.
Golf.
Tennis.

Sara Honda

Social and Design Intern

Family.
Pilates.
Foodie.
My Dog.
Health & Wellness.
Friends.

Stephanie Dixon

Marketing Specialist

Perfume collector.
Travel to eat.
Snail pace runner.
Night owl.
Moves in silence.

Stephanie Odchigue

Senior Marketing Specialist

Frequently asked questions

What is HexaGroup’s track record for growing energy and industrial services firms?

HexaGroup was the first agency to bring digital to the oilpatch more than two decades ago. Since then, we’ve weathered complex industry dynamics alongside our clients — from the digital transformation and great resignation to today’s energy transition — and consistently helped them engineer growth. Our client base includes enterprises, mid-market firms and PE-backed startups across every link in the energy and industrial value chains, plus a community of entrepreneurial consultants who partner with us to help their clients grow.

Our team doesn’t just “know” energy and industrial services. We’re passionate about helping our clients deliver a frictionless CX, even if their offering and audience are highly technical in nature. We pair our domain expertise with a fresh perspective; this enables our clients to leverage and adapt innovative strategies that amplify growth in other industries.

What makes HexaGroup different from a consultancy?

Consultants give you a slide deck. We give you a functioning growth system that’s ready to run. We don’t stop at recommendations; we design, build, execute and iterate alongside your team. The result is less theory, more traction.

We already have an internal marketing team. Why do we need HexaGroup?

We don’t replace your team. We extend it. HexaGroup plugs into your existing structure — data, apps and people — to bring the strategy, executional bandwidth and cross-functional alignment most internal teams are too overloaded to tackle. Our Growth Engine acts like a high-performance layer on top of your brand and GTM efforts, accelerating outcomes without adding headcount.

How do we work with you?

Do customers really expect a B2C experience from B2B brands?

We pride ourselves on being flexible and easy to work with. Part of that flexibility involves how we structure our client engagements, which can take many forms:

Growth Engine growth platforms that break down silos and optimize your CX across branding, marketing, sales and service
Fully outsourced marketing in which HexaGroup functions as your in-house team
Project-based engagements such as
single campaigns, websites and/or content development initiatives

Want to explore how we can work together? Start our GO process or drop us a note.

Fresh eggs, flying lessons and good energy

Make it bold. Make it fly.

International roots. Houston home.

Always in touch and easy to work with

With a rolodex like no other

Leads by example

Fully staffed and equipped

Singular focus on rapid growth

Where imagination and execution flock together

Frequently asked questions

Do customers really expect a B2C experience from B2B brands?

Fresh eggs, flying lessons
and good energy