Upstream

The opportunity 

A trailblazer in the late-life operation and decommissioning space, Promethean Energy was struggling to gain media coverage for its key projects and innovative business model. It reached out to HexaGroup to help secure coverage that would communicate its value to key stakeholders and provide the validation that only earned media coverage can deliver.
hg-portfolio-promethean-energy-side-image-D&A

Media strategy 

After holding workshops to understand the company’s business, we identified numerous coverage categories—for example, oil and gas, energy transition, business, finance/economics and sustainability—and built media lists for each that spanned trade, local, regional, national, podcast, TV and radio. Our goal was to focus on industry media but also expand our efforts into national news, where decommissioning is a timely topic for energy, finance, economics and climate reporters.  

hg-portfolio-promethean-energy-side-image-Workers

Strategic media pitches 

With media lists and categories in place, we began formulating angles for our first round of pitches. One key effort was to repitch previous project milestones that were distributed via a news wire but did not generate quality coverage. We reframed those project milestones as industry themes that reflected Promethean’s value prop—the use of AI in decommissioning, for example—and pitched them across local, regional and national outlets. We also pitched a hiring announcement for the company’s new COO, which included an interview offer with the executive. 
hg-portfolio-promethean-energy-side-image-X

Event media support

Another core element of our early PR strategy was maximizing visibility around D&A 2026, a leading decommissioning event that Promethean chaired. Although media wasn’t permitted at the event, we pitched industry journalists on virtual interviews from the event floor with Promethean’s CEO. We also interviewed Promethean’s team members onsite to generate high-quality video content for future LinkedIn posts, digital campaigns and PR pitches.
hg-portfolio-promethean-energy-side-image-energycapitalhtx

Media coverage 

Within the first two months of spearheading Promethean’s media relations, our efforts delivered significant media coverage, including:

  • COO hire pitch: Energy Capital HTX and Ocean News & Technology writeups, plus pickups from Upstream, Fundz and leading press release/news aggregator NewsBreak

  • Previous projects and industry theme pitches: Offshore Magazine video interview with Promethean’s CEO, plus upcoming interviews with Houston Chronicle and Offshore Technology

  • D&A event pitch: Houston Business Journal interview with the CEO and a resulting feature article

hg-portfolio-promethean-energy-side-image-HoustonChronicle

The impact 

Through HexaGroup's strategic public relations, the Promethean Energy story reached a total monthly audience of 20,312,832. The Houston Business Journal piece alone reached an audience upward of 6 million and was featured across multiple HBJ social media platforms. Each piece of coverage focused on our target message—whether that was a key executive hire, Promethean’s innovative business model, or technical themes shaping decommissioning.

This coverage lends strong third-party validation to our stakeholder communications and serves as a vital component of Promethean’s integrated marketing strategy, which HexaGroup also spearheads.

hg-portfolio-promethean-energy-side-image-Offshore

Good to grow? Gauge your readiness in 10 minutes flat.

Take the GOsurvey

MORE GOLDEN EGGS

Executive thought leadership for a global chemical manufacturer
Executive thought leadership for a global chemical manufacturer wanhua_hero_logo
A professional digital presence for a PE-backed firm
A professional digital presence for a PE-backed firm polar_hero_logo
Reigniting a midstream firm’s revenue momentum
Reigniting a midstream firm’s revenue momentum mmtlogowhite