Supercharge Your Business with a Corporate Branding Agency.

Every company has a backstory. Before we write a word of copy or film a second of video, we want to define what makes your company stand out from the rest and what draws customers to your website or doorstep.

More than a logo or tagline, a brand is the very personification of a company: the product or service combined with a promise.

Your challenges – whether to craft a distinct brand for a startup, refine an existing brand or create a cohesive brand from merged companies – require a focused, agile approach to creating a company identity. 

Whatever stage your organization is in, we'll employ an agile, focused methodology to reach your goals including:

  • Introducing a current product into an additional market
  • Gaining market share from a new competitive entry
  • Crafting cohesive messaging across print, digital and other media
  • Launching a new product or service
  • Merging or acquiring another company
  • Competing with established products or services
  • Growing market share even with economic or other pressures
  • Integrating your Salesforce messaging and marketing

Case Study: Frank's International

See how HexaGroup positioned Frank's International as a solutions-driven company and built a new website driving 76.98% growth in traffic. 

Our B2B Branding Services 

Our structured Brand Asset Management (BAM) process is the cornerstone of our corporate branding services and how we’ll guide you through a successful initiative. The five-step process is extremely flexible and we adapt it to your goals:

  • Phase 1: Discovery
    • Understand your business strategy.
    • Uncover key insights on the brand, target groups, marketplace and competition – we get some of that information from the Clustaar keyword analysis.
    • Determine the internal and external view of the brand.
  • Phase 2: Future Identity and Position
    • Determine your desired identity.
    • Establish and validate your desired position.
    • Ensure the brand strategy supports your business strategy.
  • Phase 3: Portfolio Strategy
    • Organize and structure the entire offering.
    • Identify roles and relationships.
    • Establish the rationale.
    • Ensure names support the strategy.
  • Phase 4: Audience Needs
    • Evaluate who the brand should target.
    • Define their wants and needs.
    • Identify how your brand can meet their wants and needs.
    • Create brand messages for target groups.
  • Phase 5: Development
    • Determine the behavior that will enhance the brand.
    • Create a clear, simple and motivational understanding of the brand strategy.
    • Provide structure to ensure the consistent delivery of the desired brand impression.

Why Select HexaGroup As Your Houston Corporate Branding Company? 

Our team members bring knowledge from a range of industry sectors and take time to develop a deep understanding of your specific challenges. Based in Houston with an international reach, our team translates their research and knowledge and your company's motivations into a single, unifying vision, your brand.

Talk to us about our B2B branding services and start defining your company's story and dominating your market.