Our approach

Multiply pipeline with account-based, hyper-focused campaigns

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Rather than relying on inbound marketing or casting a wide net and hoping prospects connect the dots themselves, account-based marketing (ABM) delivers the most compelling story to the most relevant audience members right when the window of opportunity opens. 

Our AI-powered scouting constantly monitors signals like leadership changes, acquisitions and regional expansions, so when the moment's right, you’re top of mind. Through AI-driven targeting, tiered and scalable outreach strategies, personalized content, and smart hooks, like podcast invites to personalized mailers, our automated campaigns inspire immediate action.

Research before outreach

We map buyers, timing signals, service fit, and outreach angles. Comprehensive reporting ensures every touchpoint correlates to immediate opportunities and actions.

AI accelerates human connection

AI scans websites, press releases, and LinkedIn for signals like leadership changes and acquisitions, fueling sharper, more relevant messaging. Better data, better conversations.

Personalization on autopilot 

Our copywriters tailor content, tone, and channel for each account and persona, then our HubSpot experts automate campaigns for seamless, timely delivery.

A tiered strategy built to scale

We prioritize high-value targets, then scale personalization across the rest of the list. Top-tier companies get multi-persona outreach, with CTAs matched to each role's stage in the buying journey.

Delivering value

Every partnership starts with one bold first move.

And luckily, we’re masters of the first impression. Through deep account knowledge, AI-powered monitoring, and channel-specific personalization, each touchpoint delivers maximum impact. 

Natura PCR

Inbox to boardroom

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We put Natura PCR's recycled resin in front of global sustainability executives, driving real engagement that converts to sales-ready conversations.  

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Seagate

Precision at scale

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We developed a multi-tiered ABM plan that mapped Seagate's top E&P targets and secured conversations with the right personas.

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CTP Environment

Credibility meets momentum

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We integrated ABM into CTP's centennial campaign, turning 100 years of credibility into new conversations with high-value operators across the Gulf of Mexico.

TALKE

More than messaging

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We introduced TALKE's U.S. chemical logistics capabilities to their most valuable European clients through physical mailers, personalized outreach and podcast invites as a strategic hook.

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Target selection and prioritization 

We build a target account list anchored in real ICP criteria (revenue potential, strategic fit, timing signals, and competitive whitespace), so you can focus on accounts most likely to move. 

Digital campaigns

Build thought leadership and brand recognition

Messaging and automation

Once we identify the priorities and pain points of your prospective clients, we craft engaging, account- and persona-specific content, then schedule every touchpoint across email and LinkedIn in advance on HubSpot. It’s equal parts art and science. 

 

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Forge relationships with your top-tier targets

Monitoring and strategy

 

We leverage AI to track accounts for new organizational direction (leadership changes, acquisitions, expansions), then customize outreach angles to maximize opportunity before the window closes. 

 

SEO and PPC

Enhance discovery across AI and search

Tracking and optimization

We track every interaction in HubSpot, noting preferred channels, response patterns, and stakeholder engagement. Then, we use this data to sharpen your ICP criteria, messaging, and targeting priorities.

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Detect market need and whitespace

Powering growth

Flying’s critical. So is sticking the landing.

Account-based marketing focuses every stage of your growth strategy on the accounts most likely to convert, so your content, messaging and differentiators actually reach decision-makers. Because in complex B2B markets, context is everything. 

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Aligned strategy

Sales and marketing work from the same target list, account insights and outreach playbook, eliminating duplicate effort and accelerating pipeline velocity.

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Content that resonates

White papers, case studies, and thought leadership written for your ABM targets build credibility beyond outreach campaigns, shortening sales cycles company-wide.

Asset 4 production

Always-on presence

ABM keeps your brand visible on a 1:1 level between meetings and proposals, so you're working from a foundation of trust when the RFP lands.

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Continuous optimization

Every interaction sharpens the outreach model. Over time, targeting gets tighter, messaging gets smarter, and cost per conversation keeps dropping.

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100+

B2B Podcasts

In the last 2.5 years, our podcast partners have launched and grown 100+ B2B podcasts.

10%

Top Percent

Our leaders host two podcasts ranked in the Top 10% globally, both of which are B2B.

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Weekly Episodes

Total number of episodes published per week on average across our client portfolio

200-300

Monthly Guests

Decision-makers booked as guests per month for our clients

15-30

Assets Created

All from one high-value recording, for use across platforms and every stage of the funnel

Latest Insights

We open doors so you can close deals. 

One seed falls on concrete and the other on watered ground. Which are you betting on? 

Account-Based Marketing: Why It Matters & What You're Missing

Focus beats noise

Flying Lessons@1.5x

Why the best ABM campaigns are built on sales and marketing alignment — and what it takes to get there. 

Dig in

Escaping the Bermuda Triangle of ABM

How good campaigns disappear

NotBrainRot@1.5x

Learn the traps that swallow most ABM efforts (misalignment, over-reliance on automation, shallow research) and how to avoid each one.

Read now

How Trust-Driven Relationships Win Complex B2B Sales

The long game, explained

Jouvencel@1.5x

Why the deepest competitive moat in industrial B2B isn't your product. It's the relationships your ABM program is designed to build.

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Make it bold. Make it fly.

Accounts are waiting for the solutions you specialize in. All you need is the strategy, approach, and automation to translate opportunity into booked meetings. 

Get started
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Growth Engine

Account intelligence, content, campaigns, and sales enablement work together from day one

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GOpack

A best-practice-backed ABM program rapidly customized for your goals

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Project based

A targeted sprint (delivering measurable results) scoped for your immediate needs

Have questions? We have answers. 

Once you're reaching the right companies and roles at the right time, you can say less and accomplish more. 

What makes HexaGroup's ABM approach different from traditional outbound prospecting?

Traditional outbound is broad by design, burning budget, eroding credibility, and rarely reaching the accounts that would actually move your business forward.

Our account-based marketing approach narrows the field and deepens the work. Before we send a single message, we build a Company Scouting Report for each target account, mapping the buying group, assessing service fit, identifying timing signals, and developing a specific outreach angle based on what we just learned. We then use AI to monitor those accounts on a rolling basis for triggers that open the door, such as new management or acquisitions. After we recognize this shift, we can further optimize messaging to demonstrate that we’ve taken the time to get to know clients’ worlds. 

Just one industry example >

How does AI fit into your ABM process, and does it replace human judgment?

We AI to accelerate research and surface insights we'd otherwise miss. These programs scan account websites, press releases, and LinkedIn to detect the triggers that create an opening. Our team interprets what each signal means for a specific account, decides whether the timing is right, and shapes the message accordingly. Because sophisticated buyers in energy and industrial markets can immediately recognize automated messaging, we use AI to inform what content to include rather than blindly writing the email. 

Every account we activate also goes through a feedback loop. We tell the system why that account fits our ICP, what made the signal relevant, and what outcome we're aiming for. Over time, that makes the targeting sharper and the signal prioritization more precise.

How we do it >

What does success look like in an ABM program, and how do you measure it?

ABM success looks different at different stages, which is why we track leading indicators alongside revenue outcomes. In the early months, success means meaningful stakeholder engagement: replies from target contacts, meetings accepted, content downloaded from named accounts, LinkedIn messages that start real conversations.


As the program matures, we look for:

  • More decision-makers are engaged within a single target account

     

  • Advancement of named accounts from cold to active pipeline

     

  • Shorter time-to-first-meeting with senior contacts at priority accounts

     

  • An improving match between target account profiles and the deals that actually close 

We track all activity at the contact and account levels in HubSpot, noting channel preferences, response patterns, and stakeholder interactions so that sales always know where each account stands. Effective account-based marketing is a system that gets smarter the longer it runs. 

Explore our HubSpot capabilities > 

How does HexaGroup turn engaged accounts into actual meetings?

Engagement is a means to an end. The goal of every signal monitored, every message crafted, and every touchpoint logged is to get your team into a real conversation with the right person at the right moment in their decision-making journey.

Our process is designed around that outcome from the start. When we build a Company Scouting Report, we develop a recommended outreach angle and a sales strategy specific to that company's current landscape. Opening messages always revolve around a topic already at the top of the clients’ minds. 

  • First contact is always value-first: a relevant insight, a pointed question, or a direct reference to something that just changed in their world

     

  • Follow-up is channel-matched to what's working: LinkedIn, email, phone, or physical mail, depending on what the account has responded to

     

  • Every touchpoint moves the conversation one step forward: We never repeat the same ask twice

     

  • When the moment is right, the ask is specific: A 20-minute call, a capabilities overview, a direct introduction