Our approach

How we get your website off the ground

hexaphoto3
hexaphoto2

Your website is the foundation of your brand’s digital presence. We build B2B websites on WordPress and HubSpot that do the work you need them to, from generating demand to increasing brand awareness. Every decision we make is engineered around your target audiences and their journey.

Built for B2B decision-makers

We design the right web experiences for your brand, so you can meet your prospects where they are. Your site’s information architecture will be mapped to how the complex B2B buyers you’re targeting actually make decisions.

Flying with performance and precision

We design our websites with speed, responsiveness, SEO, and GEO baked in from day one. We optimize title tags, meta descriptions, header structure, internal linking, clean URLs, and responsiveness across all devices. The result is a website that works as hard as your team. 

Integrated from the start

We don’t allow silos around here. We connect your site to your CRM so that every filled-out form flows directly into your revenue pipeline. You’ll have visibility into who visits your website, where they spend their time, and what actions they’re taking.

Delivering value

Websites cleared for takeoff

We’ve developed growth-driving web platforms for leading companies in the energy and industrial sectors. We also brought digital to the oilpatch decades ago, and we've continued to lead the charge for better-performing websites for energy and industrial clients ever since. Here’s what great website development looks like in practice:

MOGAS Industries

Four generations of growth

aersale-video

We’ve built every generation of the MOGAS website, including a full migration from Kentico to WordPress, delivering a faster, easier-to-manage platform without missing a beat for their global audience.

View golden egg

O’Donnell Snider Construction

Rebrand and relaunch

Untitled design-High-Quality (49)

After leading a complete identity refresh, we designed and built a turnkey website that put OSC’s new brand to work, from project portfolios to a revamped careers page.

View golden egg

Celsius Energy

Bilingual and built fast

johncrane-video

For this SLB renewable energy venture, we developed a bilingual French-English website and messaging platform from scratch and delivered a phase 2 expansion in just two weeks to meet a live event deadline.

View golden egg

Detechtion

HubSpot and value props

utilityglobal

We partnered with Detechtion’s SMEs to sharpen their value proposition for oil and gas producers, then built a HubSpot website that functions as a fully integrated sales and marketing tool.

View golden egg

AerSale

Clarity at scale

borusan-mannesmann

When rapid growth made AerSale’s site hard to navigate and harder to manage, we delivered a full HubSpot redesign that scaled alongside the business as a long-term marketing hub.

View golden egg

Brand story rollout video

Distinguishing a growing company

new-world-fuel

HexaGroup crafted a brand video that helped a rapidly growing petrochemical company distinguish itself from other commodity traders.

View golden egg

Website strategy and architecture 

We start with a deep-dive into your goals and competitive landscape, then design a site structure that moves visitors through the funnel with intention. 

brand-1

Lay the right foundation 

Content Development

Good structure means nothing without the right words to fill it. We develop content that speaks directly to your target audiences and gives search engines something worth ranking. Every page is written with your audience and your goals in mind.

 

technical

Words that work hard 

Design, development, and CMS

From UX wireframes to pixel-perfect builds, our team handles the full design and development lifecycle. For WordPress clients, we build on WP Engine with advanced caching, a global CDN, automatic updates, daily backups, and 99.99% uptime.

 

content-1

Build for lift and scale 

SEO, GEO, speed and conversion optimization 

We get the fundamentals right: title tags, meta descriptions, header structure, internal linking, and keyword-rich URLs. Then we go deeper with fast load speeds, HTTPS, clean sitemaps, and Search Console indexing. Post-launch, we monitor and optimize using Analytics and Semrush. 

Take flight
marketting-research

Get found. Get chosen.

Powering growth

How web development fuels your Growth Engine

Most firms treat branding, marketing, sales, and service as separate worlds. Your website lives at the center of all four, and when it’s disconnected from the rest, you feel it: wasted budgets, sluggish pipelines, messaging that drifts from channel to channel. We build websites that plug directly into your Growth Engine, so there’s all lift and no drag.

value

Designed for the full customer journey

Outreach efforts will often point back to your site, so the stakes are sky-high. We make sure it’s designed with the intention of communicating value and converting.

Asset 5 strategy

Integrated with marketing and sales

A site that doesn’t talk to your CRM or sales team is an expensive brochure. We connect your web platform to your system so every visit feeds your pipeline.

video production

A hub for your content

Your content needs the right home. We build user-friendly resource centers and landing pages that give your thought leadership a place to work.

Asset 3 network

Engineered for measurable results

We stick around after launch. Google Analytics, Search Console, and Semrush help us track traffic, rankings, and conversions, helping performance compound toward your goals long after the site goes live.

three-sec-bg (1)
three-sec-bg

Top 3

Web development agency 

in Houston for 10 years running

30+

Brand and marketing SMEs 

all based here in Houston

#1

B2B marketing agency 

specializing in U.S. energy and industrial markets 

100+

Web development projects

executed for complex B2B brands

Latest Insights

What we’re thinking about web

Our latest thinking on the strategies and tools that keep B2B websites working harder than the teams that built them.

Flying Lessons: GEO, AIO, or Effective SEO?

Search is evolving fast

tiktokeffect

As AI-powered search changes how buyers find vendors, your web strategy needs to adapt.

Explore more

Why B2B Companies Can’t Afford to Ignore Customer Experience (CX)

Your site is your CX

GuillaumeJouvencel

Buyers expect a seamless experience from first click to closed deal. 

Explore more

Flying Lessons: HubSpot’s Evolution and What It Tells Us About Marketing

Platform meets strategy

color-me-impressed

HubSpot’s changed its perspective on marketing, and so should you.

Explore more

Make it bold. Make it fly.

No two Growth Engines are the same. Whether you’re rebuilding an outdated site or launching a new solution, we’ll build it right, and keep making it better.

custom build icon

Growth Engine

Web development delivered as part of a fully integrated growth platform.

project icon

Project based

Engage us for a focused web project on terms that match your priorities.

Take to the skies

Frequently asked questions

Everything you need to know about working with HexaGroup on your web development project.

What industries do you build websites for?

We build for complex B2B industries where the stakes are high, and the buyer journey is anything but simple. Here’s where we do our best work:

  • Energy: upstream, midstream, downstream, renewables, refineries, and the service companies that keep it all running
  • Industrial services: OEMs, suppliers, distributors, and manufacturers
  • Professional and technical services: legal, financial, consulting, and expert-led firms ready to scale
  • B2B companies that want to break into the energy sector but need a partner who already speaks the language

From established players to fast-moving challengers, we build websites that do the work you need them to. Learn more about where we’ve worked here.

Do you only build websites, or do you manage them too?

We do both, so don’t worry about us disappearing after we finish your site. Many of our clients keep us on to handle ongoing updates and performance optimization. If you want a long-term partner instead of a one-time vendor, that’s exactly how we like to work. Explore how to get started here

How does web development fit into the broader Growth Engine?

Your website is the foundation of your brand’s digital presence. We build it to connect directly to your CRM, your marketing platform, and your sales team so that nothing falls through the cracks. When it’s all integrated, you stop managing a collection of disconnected tactics and start running a system that compounds over time.

Here’s what that looks like in practice:

  • Connected to your CRM and marketing automation from day one
  • Built to support inbound, ABM, and demand gen simultaneously
  • Aligned to your brand and messaging across every page and campaign
  • Tracked via live dashboards so you always know what’s working
  • Optimized continuously and diligently

Learn more about our Growth Engine here.

How do you handle SEO and site performance?

Both are engineered into the build from day one. Here's what that includes:

  • On-page: title tags, meta descriptions, header structure, internal linking, image alt text, and URL structure
  • Technical: mobile-friendly design, HTTPS, fast load speeds, clean sitemaps, and Search Console indexing
  • Hosting: WordPress sites run on WP Engine with global CDN, DDoS protection, automatic updates, daily backups, and staging environments
  • Post-launch: Google Analytics, Search Console, and Semrush monitoring with ongoing optimization
  • Content: We identify a primary keyword and supporting terms for each page, then structure the content around them using strategic headers and FAQs. Longer-tail keywords are targeted through long-form articles that live in your resource center and expand your organic footprint over time.

Explore the rest of our capabilities here.

We develop on WordPress and HubSpot, the two platforms that give B2B companies the most control over performance and growth. WordPress sites run on WP Engine for consistent speed and security. Already running on HubSpot? We'll build right inside your ecosystem, so your website and marketing fire on all cylinders together. WP Engine brings you:

  • Global CDN
  • DDoS protection
  • Automatic updates
  • Daily backups
  • Staging environments
How long does a web project take?

Scope sets the pace, but we never drag our feet. With the clock ticking, we’ve been able to roll out major expansions in just two weeks. You’ll get a clear timeline from day one, and you can count on us to stick to it and adapt as you need. Learn more about how we work here.

Do we handle rebrands with web projects?

Yes. Some of our sharpest launches started with a brand overhaul. We’ll lead your identity refresh and roll it straight into your new site, so you launch looking the part from day one. A rebrand typically includes:

  • Brand identity refresh
  • Website design aligned to the new brand
  • Launch-ready content across every page

Ready to get started? So are we. 

Can we migrate your site to a new platform?

Absolutely. We’ve moved entire sites across platforms, including from Kentico to Wordpress, without missing a beat. If your current setup is slowing you down, we’ll get you flying on a platform built for growth. If your current platform is holding you back, we'll move you to one that isn't. Here's what that looks like:

  • Full platform migration
  • A faster, easier-to-manage platform on the other side
  • No disruption to your existing audience during the transition

Find out more about our capabilities here.