Upstream

Strategic context

When a multi-billion-dollar enterprise repeatedly misses revenue targets, the root cause is rarely confined to the sales team. The issue is typically systemic—spanning marketing, positioning, customer enablement, and/or internal alignment. To course correct, Alkegen needed a cross-functional, objective diagnostic to pinpoint the true bottleneck.
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The challenge

One of Alkegen’s largest divisions was consistently underperforming, yet leadership lacked clarity on why. They needed a deeper, data-driven understanding—not another round of sales fixes that wouldn’t address the underlying problem.

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The HexaGroup & SLIC Growth Engine

SLIC and its partners began with a structured diagnostic designed to uncover the root cause of the revenue gap. Through stakeholder interviews, data assessments, and OMG evaluations, the analysis revealed a decisive finding: The core issue wasn’t sales performance. It was a major deficiency in marketing, particularly top-of-funnel lead generation and digital support for clients and distributors.

Armed with this clarity, SLIC engaged HexaGroup to lead the next phase: a deep marketing gap analysis and a targeted Growth Engine-based recovery strategy. In this model, SLIC acted as HexaGroup’s implementation partner for commercial excellence and led the diagnostic. HexaGroup then advanced into system design and remediation planning.

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Execution highlights

SLIC and HexaGroup worked in close alignment to not only assess the true cause of revenue deficiency but develop and implement a precision-engineered growth system. Highlights of our partnership so far include: 

  1. Comprehensive Diagnostic (SLIC): A full upstream and downstream revenue assessment identifying the true systemic barrier.
  2. Strategic Pivot: Findings redirected the enterprise from a sales-first mindset to a marketing-led transformation.
  3. Enterprise Expansion: Due to the significance of the findings, the initiative was expanded beyond the division to the broader enterprise.
  4. Targeted Gap Analysis (HexaGroup): HexaGroup will develop a precise roadmap to strengthen marketing, upsell capability, and digital support.
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Strategic impact

Although still underway, the engagement has already created substantial value.

  1. Correct Root Cause Identified: Leadership now understands that marketing, not sales, is the critical constraint.
  2. Clear Enterprise Roadmap: There is now a unified mandate to elevate marketing, upselling, and cross-selling capabilities across the organization.
  3. Executive Alignment for 2026: Company-wide buy-in has been secured for a comprehensive revenue transformation powered by the Growth Engine.
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