Outsourced Marketing Services

What is Outsourced Marketing?

Outsourced marketing refers to the practice of delegating marketing activities and tasks to an external agency or company. Instead of maintaining an in-house marketing team, businesses opt to collaborate with specialized marketing agencies to handle various aspects of their marketing strategy and execution.

When a company chooses to outsource its marketing, it leverages the expertise, resources and industry knowledge of the external agency. These agencies typically offer a range of services, including market research, strategic planning, advertising, digital marketing, content creation, social media management and campaign implementation.

By outsourcing marketing efforts, businesses can access a team of professionals who are skilled in different marketing disciplines. This approach allows companies to focus on their core competencies while leaving marketing responsibilities to the agency. It also provides flexibility in scaling marketing efforts based on business needs, without the overhead costs associated with maintaining an in-house team.

Outsourced marketing can be particularly beneficial for small and medium-sized businesses that may not have the budget or resources to develop an extensive in-house marketing department. It provides access to specialized skills, industry insights and the latest marketing technologies, helping businesses stay competitive in the ever-evolving digital landscape.

Ultimately, outsourced marketing enables businesses to tap into external expertise, enhance their marketing efforts, and drive growth while maintaining a cost-effective and efficient approach to their overall marketing strategy.

Partner with an Award-Winning Outsourced Marketing Agency

In the wake of the post-Covid era, businesses are facing unprecedented challenges when it comes to hiring and rehiring full-time staff. As companies strive to navigate the current economic landscape, outsourcing has emerged as a practical and efficient solution. This trend extends to the realm of marketing, where organizations are realizing the benefits of accessing top-tier marketing talent without the burden of additional overhead costs.

 Marketing plays a pivotal role in the success of any business. However, assembling and managing an entire in-house marketing team can be both expensive and complex. At HexaGroup, we understand these challenges and offer tailored Outsourced Marketing Support Packages that allow you to bypass the traditional hiring process. By entrusting your marketing needs to our team of skilled specialists, you gain the advantage of a virtual marketing department and a fractional Chief Marketing Officer (CMO)–all at a predictable monthly rate that is easy to budget.

Outsourced Marketing Specifically for the Energy Industry

The energy sector is a battleground of perceptions, characterized by a turbulent and fear-driven market. Companies that fail to embrace digital marketing risk falling behind. While it is a necessity, only a few organizations are truly excelling in this space. Many traditional engineering and oil and gas companies typically rely on internal hires, often non-marketing experts or engineers who may not possess the digital expertise required. Inevitably, they find themselves needing to outsource digital marketing efforts. However, why not take it a step further and outsource all marketing functions to a single team of creative, strategic and expert professionals who can oversee the entire process?

Integrating Outsourced Marketing Services for Enhanced ROI and Seamless Collaboration

At HexaGroup, we leverage the concept of integrated marketing to maximize return on investment (ROI). Fragmented marketing efforts can result in inefficiencies, with one hand unaware of what the other is doing. By entrusting your marketing endeavors to our team, you benefit from a cohesive approach that ensures all components work harmoniously together.

With our outsourced marketing services, you can sidestep the challenges of assembling an in-house marketing team, tap into exceptional talent, and minimize overhead costs. Let us handle the intricacies of your marketing strategy while you focus on your core competencies and the growth of your business. Together, we will drive your success in the dynamic and ever-evolving marketplace.

Why Outsource Marketing Services to HexaGroup?

With HexaGroup, our clients amplify their marketing efforts with expertise impossible to find in a single employee or in-house team.

• 5X more leads in the first year
• 20% less marketing spend, on average
• 1 proven methodology

HexaGroup delivers results. We've developed a proven method to grow your business and generate leads as your sole marketing department or supplement to your team. Whether you're growing, rebranding, expanding into a new market or merging, we'll tailor campaigns to meet your objectives and business plan.

Branding and Strategic Marketing
Good branding starts with good storytelling. We distill the essence of your company's story, dive into your core business values and map your company's trajectory.

For companies wanting to grow strategically, we craft marketing plans that address your specific key performance indicators and develop tactics to reach your objectives cost-effectively. We'll collaborate to showcase your strengths, expand your brand in alignment with your values and grow your company in your ideal space.

Research And Planning
We use the proprietary Clustaar keyword analysis and other analytics tools to identify your potential market, your competitive landscape and your current position. Then, we create a step-by-step plan to identify your audience, plan tactics to reach them and increase your visibility on the search terms and media that matter most to your potential customers and your company.

This plan will help unify departments and their objectives, document goals and prioritize the marketing activities that most affect your bottom line.

Creative Development
Once we've developed a strategic marcom plan, we begin developing dynamic content that captures attention and meets your audience's needs for information, education or entertainment. We'll provide the collateral you need to reach your sales and marketing objectives including print collateral, sales and trade show support, videos, 3D animation and mobile apps.

Growth Driven Websites
Your website is the center of your digital identity. We'll create or optimize your website with new content, visual design and technical implementation to guide visitors' path through a meaningful journey and encourage them to take action. With experts in user experience design and content management systems, we create mobile apps and websites that are easy for visitors to navigate and for you to capture leads.

Marketing Technology
With HexaGroup, there’s no more ambiguity about which marketing and sales tools your business needs to succeed. Our team will review your existing stack and recommend the core technology necessary to reach your objectives. We’re experts in CMS, marketing automation, social and email management platforms, analytics and reporting tools, but we also have an eye on what’s next.

If you’re ready to use emerging technologies such as blockchain and chatbots to gain the competitive edge, you’ve come to the right place, and we're a HubSpot platinum partner so we provide a full suite of options.

Marketing Performance
As your marketing department or an extension of it, we collaborate with your sales and management teams to set and reach your goals for lead generation, brand awareness or lead conversion. We develop an integrated marketing approach to ensure we meet your key performance indicators and surpass your expectations.

We optimize best practices in inbound and account-based marketing to drive solid business opportunities to your enterprise.

With inbound marketing we focus on becoming a valued resource to potential customers and earning their business with great content and consistent lead nurturing, giving them needed resources, not a sales pitch. We integrate each inbound marketing campaign to ensure cohesive messaging and optimum brand recognition across each platform, whether email, social media, search engine advertising, display campaigns, or print or trade show collateral.

Using account-based marketing methodology, we target the clients that matter most to your bottom line – the ideal customers who justify their cost of acquisition and are likely to remain loyal to your business for years. We develop programmatic ads to attract just these individuals or businesses and to convert them into strong leads. We reach out to them in a very personal manner and tailor our messaging to the individual prospect's specific need.

We tailor each integrated ABM campaign, lead flow or one-off message to nurture your leads' interest and keep your business top of mind as they make decisions on which products and services to select.

Once we've identified your target market, we work to make your company visible where your customers spend their time online. We optimize a strong social media content strategy to showcase your brand's personality and value to potential customers and answer their questions. We take advantage of the nearly endless possibilities to create ads for specific terms on search engines (PPC marketing), to develop ads on the websites that your customers frequent (display advertising) or to target specific demographics or accounts via LinkedIn, Facebook or programmatic advertising platforms.

Once visitors click on your ad, we make sure they reach landing pages that further capture their interest and generate leads. We tailor our bid management strategy to fit your goals, whether gaining followers, leads, subscribers or quote requests, and we continually refine campaigns to lower your cost per click and ensure you accrue the customers that matter most to your business' bottom line.

With extensive reporting and detailed campaign analytics made available to you on a 24/7 basis, we will tailor our tactics to what works best and pivot from options that prove less productive. We're never satisfied with our success and constantly work to further innovate new ways to reach your audience, refine your campaigns and tell your story.